Hubspot representatives, please advise on when A/B testing in automation will be implemented. This is a must-have feature for creating working email automations.
Not just the testing of one email vs another, but what about a completely different workflow entirely? Loads of competitors have this and it is a real hindrance to businesses that want to continue to test and learn.
This is really surprising to me. It's really a basic and crucial feature in an automated workflow, I would have expected it to be a part of HubSpot, with the price tag that it comes with.
Yes, it's quite shocking considering we just invested in Hubspot Marketing and I used to use Outreach for Outbound emails.
I thought I posted was the solution but it turns out I was wrong as this can only be used with an email list and there is still no way to A/B test in the automated workflow.
I will need to figure out how to use Zapier and make a workaround. Insane!
+1 here. Other tools have this feature so it makes no sense to not have it on HubSpot. It should be a native function not a zapier/workaround function.
They made me some videos on how the workaround works and it involves using two separate workflows rather than just two emails equally tested in one workflow - quite shocking.
No timeline was given either for when the feature will be available...
its absolutely ridiculous. this has been an issue for over 2 years and the amount of energy that has to be put in to create the a/b test is assinine. our workflows have as many as 5 emails in them... that would require like 40 if/then/rotators.
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