@bobaloobadoo you can create additional user property (i called mine `test_group`) and set that field in your workflow rotation to keep `Contact Owner` usable in CRM.
Your logic behind not being able to AB test on automated emails is completely flawed - following the same logic, Google should not also allow this kind of tests on their ads!
It's a complete fail on your part, Hubspot, that this functionality is unavailable.
You enable a/b testing on landing pages, but people visit landing pages at different times of day.
If it makes sense to A/B test ad content or landing pages which deliver at different times of day to individual people, it 100% makes sense to A/B test emails in a flow.
It's about improving the flow, and if you are sending a large volume of emails the time of day issue should not skew the data.
This would be a very beneficial addition to HubSpot to be able to A/B Test in a workflow. We have several onboarding email workflows for new customers and being able to test different emails for new users would be helpful.
Adding my voice fo support to this thread in the hopes this becomes a feature in the near future. The inability to A/B split an automated email seems like a massive feature gap to me. the value of Hubspot to me woud be dramatically increased if A/B slitting automated emails was a feature.
Agreed - this makes no sense and not having A/B test means there is no way at all of testing a change (i.e. a text link or a button link). There may be a point regarding different times of day, but without any form of testing there is nothing at all to test against an we are in the dark of any changes made.
Hi all, I wanted to share a quick status update with you on this. We've spent some time researching options for this feature and are making good progress. We'll soon be heading into a dedicated research phase and as we get close to a beta of this we'll open it up to everyone on this post to get early access. Please do keep your feedbac/upvotes coming, we really appreciate it.
This is the single largest feature gap of HubSpot. We could literally learn so much, so much faster if this was a feature. The day this gets released I will sing delighted praises to the name of Dharmesh Shah.
Once the test has reached at least 95% statistical significance I conclude if the test won or was unsuccessful before determining if I will keep this change in place.
It's not the most efficient but it has been working for me!
I've just set a workflow up using an IF/THEN split and duplicated automated emails with different subject lines (or whatever other element you wish to test).
IF "email" starts with "a" through to "m", they get Version 1. If it's "n" through to "z", they get Version 2.
It's probably not the best A/B testing methodology, but it should work.
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