I just spent several days creating an A/B testing plan under the assumption that you would be able to test automated emails just to find out that it's not possible. It's very disappointing. How is this not a feature?
Yea, it's crazy that you can't do this. The reasonings I've heard make little to no sense. It really isn't an option for many who are doing workflow based emails to send 1 offs as tests. The other workarounds are equally impracticle (ex: setting up separate workflows and trying to split enrollment between the 2).
This feature would be extremely valuable for our team! Can someone from HubSpot respond and let us know if this is in the works or planned for a 2018 release?
Yeah, this has been said already but I just assumed this was a function and created my first workflow happily and then found out it wasn't. Hubspot Academy spends a lot of time talking about automation and experimenting and testing for these things not to be possible together. Disappointing for sure.
+1. I just started with worfklows, and am quite surprised to see that this feature is missing. It seems like a critical feature to me. Hopefully it will be addressed soon.
Would be great to know where is this feature in the development roadmap, as our business is growing and we need to have these kind of A/B tests inn our CRM.
This feature is absolutely paramount! Workflows allow us to communicate with customers at a precise moment in their journey, and we need to be able to test these communications via AB testing. Without this capability, Workflows completely lose their value to our business.
In complete agreement that getting A/B testing to function within workflows is 100% necessary. The idea of adding multiple manual steps in order to use optimized content/messaging in each workflow multiplied by the number of workflows is mind-boggling.
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