Enable A/B testing in workflow/automated emails

I was disappointed to see that I can't do an A/B test in an automated email:

https://knowledge.hubspot.com/articles/kcs_article/email/how-to-create-an-a-b-test-email

 

Marketo (a HubSpot competitor) allows this functionality.

Can you add this to the product sometime?

It's particularly helpful with a Welcome email sequence which is key to on-boarding new customers.

220 Replies
New Contributor

I just spent several days creating an A/B testing plan under the assumption that you would be able to test automated emails just to find out that it's not possible. It's very disappointing. How is this not a feature? 

New Contributor

Ah, I just submitted a support ticket but seems this might be the answer. It does not make sense to me this is not possible?

 

Is there a logical explaination from HubSpot as to why?

 

Only solution is to A / B test the entire workflow? Not ideal... 

 

 

Occasional Contributor

Yea, it's crazy that you can't do this. The reasonings I've heard make little to no sense. It really isn't an option for many who are doing workflow based emails to send 1 offs as tests. The other workarounds are equally impracticle (ex: setting up separate workflows and trying to split enrollment between the 2).

Occasional Contributor

This feature would be extremely valuable for our team! Can someone from HubSpot respond and let us know if this is in the works or planned for a 2018 release?

Occasional Contributor

Bump on this

Occasional Contributor

For what it is worth, I was told by my account rep that development-wise it is the kind of thing that won't likely be addressed till 2019. Smiley Sad

Occasional Contributor

Yeah, this has been said already but I just assumed this was a function and created my first workflow happily and then found out it wasn't.  Hubspot Academy spends a lot of time talking about automation and experimenting and testing for these things not to be possible together. Disappointing for sure. 

New Contributor

+1. I just started with worfklows, and am quite surprised to see that this feature is missing. It seems like a critical feature to me. Hopefully it will be addressed soon.

New Contributor

Yes, please.  Make this possible!

Regular Contributor

Would be great to know where is this feature in the development roadmap, as our business is growing and we need to have these kind of A/B tests inn our CRM.

Occasional Contributor

How can it be that Hubspot doesn't have this super basic feature? 
Does anyone have any workaround for this?

Visitor

 This feature is absolutely paramount! Workflows allow us to communicate with customers at a precise moment in their journey, and we need to be able to test these communications via AB testing. Without this capability, Workflows completely lose their value to our business. 

Occasional Contributor

I've been waiting for this feature for 3 years...

New Contributor

Hubspot, people asked for this must have feature for more than a year ! And it's still not there... SHAME ON YOU !

 shame embarassed GIF-downsized.gif

Regular Contributor | Platinum Partner
Regular Contributor | Platinum Partner

 Come on guys... let built that feature! Please!?

Occasional Contributor

Need this desperately. Are you working on this? I can see it has a ton of upvotes.

New Contributor

In complete agreement that getting A/B testing to function within workflows is 100% necessary. The idea of adding multiple manual steps in order to use optimized content/messaging in each workflow multiplied by the number of workflows is mind-boggling.

Top Contributor

Over 100 votes and still not in planning? Really surprised. This will up our marketing email game if available. Please add!

New Contributor

I signed up to this community just to upvote this idea.

 

Please Hubspot, listen to your customers! ! !

 

This is amongst the top 12 idea in Hubspot community as of June 19 2018 and has been requested for over a year now.

 

 

Regular Contributor

Yes this would make our lives much much easier. all i want to do is A/B test subject lines, for goodness sake...