Enable A/B testing in workflow/automated emails

I was disappointed to see that I can't do an A/B test in an automated email:



Marketo (a HubSpot competitor) allows this functionality.

Can you add this to the product sometime?

It's particularly helpful with a Welcome email sequence which is key to on-boarding new customers.

HubSpot updates
152 Replies
Occasional Contributor

How can it be that Hubspot doesn't have this super basic feature? 
Does anyone have any workaround for this?


 This feature is absolutely paramount! Workflows allow us to communicate with customers at a precise moment in their journey, and we need to be able to test these communications via AB testing. Without this capability, Workflows completely lose their value to our business. 

Occasional Contributor

I've been waiting for this feature for 3 years...

New Contributor

Hubspot, people asked for this must have feature for more than a year ! And it's still not there... SHAME ON YOU !

 shame embarassed GIF-downsized.gif

tobiaspasma Occasional Contributor | Platinum Partner
Occasional Contributor | Platinum Partner

 Come on guys... let built that feature! Please!?

Occasional Contributor

Need this desperately. Are you working on this? I can see it has a ton of upvotes.

New Contributor

In complete agreement that getting A/B testing to function within workflows is 100% necessary. The idea of adding multiple manual steps in order to use optimized content/messaging in each workflow multiplied by the number of workflows is mind-boggling.

Top Contributor

Over 100 votes and still not in planning? Really surprised. This will up our marketing email game if available. Please add!

New Contributor

I signed up to this community just to upvote this idea.


Please Hubspot, listen to your customers! ! !


This is amongst the top 12 idea in Hubspot community as of June 19 2018 and has been requested for over a year now.



Regular Contributor

Yes this would make our lives much much easier. all i want to do is A/B test subject lines, for goodness sake...