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Enable A/B testing in workflow/automated emails

I was disappointed to see that I can't do an A/B test in an automated email:



Marketo (a HubSpot competitor) allows this functionality.

Can you add this to the product sometime?

It's particularly helpful with a Welcome email sequence which is key to on-boarding new customers.

HubSpot updates
83 Comentários
HubSpot Product Team
HubSpot Product Team

A/B testing an entire workflow to see what places could be improved to improve conversion rates.

Principal conselheiro

Agreed - this is some must-have functionality if you ever want to optimize your automated email workflows.


Even just A/B testing the subject line would be helpful to maximize open rates.

New Member

We would like to A/B test the effect that sending out special offer emails to our database has on open rates and conversions. The best way we can think of is if there was a way to randomly put, for example, 1 in 10 subscribers into a separate static list that can be excluded from special offer emails. 


Another way this could be done is if we were able to pull subscribers from a number attribute (for example year of birth) based on 'number ending with X' which should give a relatively random selection. 

New Member

+1.  This seems absurd that it is not possible.  Many of our 'most important' emails are saved for automation in workflows.  It's non sensical that we can't optimize them.

Principal conselheiro

++++1 I can't believe Hubspot has not prioritsed this as a feature! An A/B testing functionality is an aboslte must for our automated emails! 

Regular Contributor

I was really surprised to find out that this is not a feature in Hubspot. I thought Hubspot was all about automating the lead nurturing process. Without the ability to optimize the emails we use in our automated lead nurture workflows, there is really no way to optimize this workflow. Very dissatisfying..

Regular Contributor

I completly agree with this. Being able to test out different parts of a workflow could mean results are drastically changed. This would be a great feature to have. 

Principal conselheiro

Same boat. I would really appreciate this feature becoming a reality as it would multiply returns on time and fluidity tenfold.

Principal conselheiro

We really need this feature

Principal conselheiro

I would love to have this feature too! Please prioritize Smiley feliz