Email thread duplication in HubSpot activity timeline
Currently, when you have a back and forth conversation with a client, it gets assembled in a thread for better readability. But the thread gets duplicated as many times as there are emails within it. So a 10 email conversation with a client will generate 10 threads of 10 emails each on the activity timeline, so 100 emails in total to sift through if you are looking up the history!!!
For more ease of sorting through the emails and get on overview of the conversations with a client on the activity timeline, I suggest adopting the threading behaviour that users already know from Gmail or Hotmail: all emails of the same conversation get assembled in ONE thread, and it is positioned at the time of the latest reply.