HubSpot Ideas

CBN

Email spam score checker

When we write emails in HubSpot we often end up with terms in both subject and message, which can rate high on spam engines. This is for users we have communicated with in multiple messages on multiple channels, but for emails this is sometime challenging.

 

I suggest that a 'spam score check' is added to emails and email templates. The score is automatically updated and you receive a notice like you do on 'suggestions' today. 

 

The flagging on spam level could ideally be customized to be e.g. 'only flag if spam score is below 5.0 on a scale from 0 to 10 (0 being 100% and 10 not a single elements points to spam)'.

 

9 Replies
SlimSr2003
Participant | Partner

It would seem to me that this would be a pretty great tool to have available. I have used other email systems, like PinPointe and they had an integrated spam testing tool that would analyze the text of the email and give you a spam score and tell what word were being flagged as spam.

PhilZ87
Participant

I fully support this. It would be a great addition.

SBenson9
Member

This would be an incredibly helpful feature to have!! I'm struggling with our email deliverability getting caught in spam/junk folders as a new HubSpot user, we've never faced this issue with Marketo and can't seem to get to the bottom of what's going on. 

Placentric
Participant

I assumed that Hubspot had this as most other platforms do and it's really important! When the system makes it easy to add a lot of images, etc. it's easy to get carried away and forget that a lot of things may get the message flagged as spam!

CBN
Top Contributor

Hello all,

 

You may also want to check this suggestion out for the email tool in HubSpot.

 

https://community.hubspot.com/t5/Email-Marketing-Tool/Check-links-in-email-before-sending/m-p/744995

CBN
Top Contributor

Hello all,

 

You may also find the idea relevant for all email uses:

 

https://community.hubspot.com/t5/HubSpot-Ideas/Check-links-in-email-before-sending/idi-p/744995

 

The email tool can run through all your links and check if they are accessible from an https request or not. 

Never again send mails with 404 links 🙂 

CBN
Top Contributor

CBN_0-1675717597690.png

Dear HubSpot,
It would be great to have this feature ... or at least not have to verify an external spam checker's temp email... 

 

Get into the 21st centuty of email marketing. 

Joshuajm6
Member

It's concerning that HubSpot blocks our ability to test for Spam with external providers but doesn't provide anything themselves for us to use. 

KarynS
Member

Has anyone heard anything from HubSpot in response to this. I have had an email flagged for having a low open rate and some customers complaining it went into Junk. Would be great to have this type of check built into HubSpot as a starting point and then perhaps taking it a step further to create advise on how to bring it down using that nifty AI tool.