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We've heard from our customers that sequences reporting does not give a full picture of email performance, and customers must try to stitch this data together by viewing template and sequence reporting independently within HubSpot.
To solve this, we're building open and click reporting directly into Sequences.
If you're interested in getting early access to open and click reporting, upvote this post and we'll reach out to you to let you know as soon as it's available.
We are in now in development but I'm sorry that I can not yet give an accurate projection for when this will be live until we make more progress. I'm eager to get this out too!
We are in now in development but I'm sorry that I can not yet give an accurate projection for when this will be live until we make more progress. I'm eager to get this out too!
I agree! We are currently working on a way to make this report into a drilldown report to see the specific contacts that have opened or clicked emails in your sequence. I've created a Idea post here to track the progress:
1. We have no way of creating a list of contacts who have been enrolled or completed a specific sequence
- this is something we are currently working on. It is technically a separate step for us to build, so I've been tracking these ideas that have specifically brought up the need for list of contacts enrolled or completed in a specific sequence:
2. We have no way of creating a list of contacts who received the emails, opened but didn't reply
3. We have no way of creating a list of contacts who opened the email, clicked, but didn't do anything else.
We are planning to add a clickable component to this reporting as our next step, this should show you contacts that have clicked. To segment between contacts that have done one action and not the other is something you would be able to build once we have completed point #1 above. Using the sequence enrolled field, and the "recent sales email open" and "recent sales email click" properties.
1. We have no way of creating a list of contacts who have been enrolled or completed a specific sequence
- this is something we are currently working on. It is technically a separate step for us to build, so I've been tracking these ideas that have specifically brought up the need for list of contacts enrolled or completed in a specific sequence:
2. We have no way of creating a list of contacts who received the emails, opened but didn't reply
3. We have no way of creating a list of contacts who opened the email, clicked, but didn't do anything else.
We are planning to add a clickable component to this reporting as our next step, this should show you contacts that have clicked. To segment between contacts that have done one action and not the other is something you would be able to build once we have completed point #1 above. Using the sequence enrolled field, and the "recent sales email open" and "recent sales email click" properties.
While on the topic of sequences one of the features that was removed is to be able to BCC to Salesforce function for Sequence emails. Through the timeline we can log the first email in the sequence to salesforce but all other emails are not logged.
I just had a discussion about this with your support. I wanted to compare performance on the main KPIs between are marketing and sales email efforts. It woud be great to get access to this report.
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