HubSpot Ideas

sjudson

Email open and click reporting for sequences

Scott from the product team here.

 

We've heard from our customers that sequences reporting does not give a full picture of email performance, and customers must try to stitch this data together by viewing template and sequence reporting independently within HubSpot.  

 

To solve this, we're building open and click reporting directly into Sequences.

 

Summary.png

 

If you're interested in getting early access to open and click reporting, upvote this post and we'll reach out to you to let you know as soon as it's available. 

HubSpot Updates
April 29, 2019 07:19 AM

@Mpostles1  - yes, that's something that we are working to provide more functionality around. You can track the progress here: https://community.hubspot.com/t5/HubSpot-Ideas/Drill-downs-for-Sequences-Open-Click-Reporting/idi-p/264556

April 29, 2019 06:13 AM

@Mpostles1  - yes, we are continuing to build on functionality, but you will see see on the summary page for every sequence now. 

April 26, 2019 09:27 AM

Thanks, @CM2  - I'll make sure to provide updates on this ideas forum post - https://community.hubspot.com/t5/HubSpot-Ideas/Drill-downs-for-Sequences-Open-Click-Reporting/idi-p/264556

 

We are in now in development but I'm sorry that I can not yet give an accurate projection for when this will be live until we make more progress. I'm eager to get this out too!

April 26, 2019 09:27 AM

Thanks, @CM2  - I'll make sure to provide updates on this ideas forum post - https://community.hubspot.com/t5/HubSpot-Ideas/Drill-downs-for-Sequences-Open-Click-Reporting/idi-p/264556

 

We are in now in development but I'm sorry that I can not yet give an accurate projection for when this will be live until we make more progress. I'm eager to get this out too!

April 16, 2019 04:30 PM

@bhansel - if you upvote the drill down reporting idea i'll reach out once we have something in beta!

April 11, 2019 06:26 AM

@Sumit_Gsource -

 

I agree! We are currently working on a way to make this report into a drilldown report to see the specific contacts that have opened or clicked emails in your sequence. I've created a Idea post here to track the progress:

https://community.hubspot.com/t5/HubSpot-Ideas/Drill-downs-for-Sequences-Open-Click-Reporting/idi-p/264556

March 26, 2019 11:55 AM

Hi @JHankin ,

 

Thanks for the followup! 

 

1. We have no way of creating a list of contacts who have been enrolled or completed a specific sequence

- this is something we are currently working on. It is technically a separate step for us to build, so I've been tracking these ideas that have specifically brought up the need for list of contacts enrolled or completed in a specific sequence:

https://community.hubspot.com/t5/HubSpot-Ideas/filter-contacts-by-sequence-enrollment/idc-p/179946

https://community.hubspot.com/t5/HubSpot-Ideas/Create-a-contact-list-from-a-sequence-or-sequences/idi-p/257222

https://community.hubspot.com/t5/Sales-Hub-Tools/Sorting-Contacts-Out-of-a-List-For-Sequence-Enrollment/td-p/184715

 

2. We have no way of creating a list of contacts who received the emails, opened but didn't reply 

3. We have no way of creating a list of contacts who opened the email, clicked, but didn't do anything else.

We are planning to add a clickable component to this reporting as our next step, this should show you contacts that have clicked. To segment between contacts that have done one action and not the other is something you would be able to build once we have completed point #1 above. Using the sequence enrolled field, and the "recent sales email open" and "recent sales email click" properties.

 

 

March 26, 2019 11:55 AM

Hi @JHankin ,

 

Thanks for the followup! 

 

1. We have no way of creating a list of contacts who have been enrolled or completed a specific sequence

- this is something we are currently working on. It is technically a separate step for us to build, so I've been tracking these ideas that have specifically brought up the need for list of contacts enrolled or completed in a specific sequence:

https://community.hubspot.com/t5/HubSpot-Ideas/filter-contacts-by-sequence-enrollment/idc-p/179946

https://community.hubspot.com/t5/HubSpot-Ideas/Create-a-contact-list-from-a-sequence-or-sequences/idi-p/257222

https://community.hubspot.com/t5/Sales-Hub-Tools/Sorting-Contacts-Out-of-a-List-For-Sequence-Enrollment/td-p/184715

 

2. We have no way of creating a list of contacts who received the emails, opened but didn't reply 

3. We have no way of creating a list of contacts who opened the email, clicked, but didn't do anything else.

We are planning to add a clickable component to this reporting as our next step, this should show you contacts that have clicked. To segment between contacts that have done one action and not the other is something you would be able to build once we have completed point #1 above. Using the sequence enrolled field, and the "recent sales email open" and "recent sales email click" properties.

 

 

Delivered
March 25, 2019 11:45 AM

Sequences now have open and click reporting for the entire sequence as well as a breakdown of each template!

March 25, 2019 11:44 AM

Sequences now have open and click reporting for the entire sequence as well as a breakdown of each template!

 

Sequences___HubSpot-3.png

February 05, 2019 02:00 PM

Sorry about that, should be working now Samantha! 

February 05, 2019 01:47 PM

If you would like access to the beta please fill out this form, and I'll follow-up with an email once you have access to this feature!

In Beta
February 04, 2019 03:22 PM

Re: Email open and click reporting for sequences - changed to: In Planning
November 30, 2018 10:00 AM

This is actively being worked on by our dev team. 

99 Replies
felixfelix
Participant

It's absolutely insane that they don't offer this feature, even if you're paying for the Reporting package.

markfrombelgium
Member

This is a huge drawback for using sequences in Hubspot - as it doesn't allow us to finetune our mailings. I would strongly support this development!!! and as mentioned before: all the data exists so no clue why this can not be easily implemented

polomarco
Member

 PLEASE ADD THIS FEATURE ASAP!

PeterStrik
Participant

Completely agree - missing out on open rate / click through rate CTR is a big drawback as it obfuscates why some sequences perform and others don't.

PeterStrik
Participant

Agreed, open rate and click through rate are key to understanding sequence performance. 

accrete
Member

I had a call with the product team and they are working on a solution - or at least they showed me a wireframe. So hopefully it won't take to long for them to push it live

polomarco
Member

They have added the feature to be able to see analytics of sequences/templates for sales now. To see it you have to click reports -> analytics tools -> Sales Content Analytics

 

 

oliverknowles
Member

All of the data is being captured by HS I just don't get why you wouldn't do it. 

Sam_Journeyman
Member

What would be even better is to see open / click-through rates for individual sequences instead of for consolidated templates only. This doesn't allow to get any insights on whether date / time of day has an influence on open and reply rates!!

Juuso
Member

Yes please. It's nearly impossible to evaluate performance of sequences without being able to see open and click rates. PS. if you decide to add open and click rates, please do not remove reply rates. 

apschreck
Member

I agree it is crucial to be able to open rates as a whole for sequences in order to analyze their performance. Otherwise, you have no idea how well your subject line is doing.

sjudson
HubSpot Product Team

This is actively being worked on by our dev team. 

sjudson
HubSpot Product Team

Hi @appvirality @erinmck - thanks for your feedback. We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

sjudson
HubSpot Product Team

@NickRaineri@gil100 - thanks for the feedback. We're actively working on open/click reporting now. 

 

Check it out here and upvote if you'd like to be notified when it's ready: https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

sjudson
HubSpot Product Team

@MeelisPaloson @PeterStrik @MBF20 @PeterStrik @mc_est thanks for your comments. 

 

We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

 

sjudson
HubSpot Product Team
 
sjudson
HubSpot Product Team

Hey @dan_sitton! We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

sjudson
HubSpot Product Team

We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

 

sjudson
HubSpot Product Team

@samanthacrist @oliverknowles @katrinacr - We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

sjudson
HubSpot Product Team

@louisedizazzo We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...