Email open and click reporting for sequences

[sjudson]

Scott from the product team here.

We've heard from our customers that sequences reporting does not give a full picture of email performance, and customers must try to stitch this data together by viewing template and sequence reporting independently within HubSpot.  

To solve this, we're building open and click reporting directly into Sequences.

If you're interested in getting early access to open and click reporting, upvote this post and we'll reach out to you to let you know as soon as it's available. 

[sjudson]

@Mpostles1  - yes, that's something that we are working to provide more functionality around. You can track the progress here: https://community.hubspot.com/t5/HubSpot-Ideas/Drill-downs-for-Sequences-Open-Click-Reporting/idi-p/264556

[sjudson]

@Mpostles1  - yes, we are continuing to build on functionality, but you will see see on the summary page for every sequence now. 

[sjudson]

Thanks, @CM2  - I'll make sure to provide updates on this ideas forum post - https://community.hubspot.com/t5/HubSpot-Ideas/Drill-downs-for-Sequences-Open-Click-Reporting/idi-p/264556

We are in now in development but I'm sorry that I can not yet give an accurate projection for when this will be live until we make more progress. I'm eager to get this out too!

[sjudson]

Thanks, @CM2  - I'll make sure to provide updates on this ideas forum post - https://community.hubspot.com/t5/HubSpot-Ideas/Drill-downs-for-Sequences-Open-Click-Reporting/idi-p/264556

We are in now in development but I'm sorry that I can not yet give an accurate projection for when this will be live until we make more progress. I'm eager to get this out too!

[sjudson]

@bhansel - if you upvote the drill down reporting idea i'll reach out once we have something in beta!

[sjudson]

@Sumit_Gsource -

I agree! We are currently working on a way to make this report into a drilldown report to see the specific contacts that have opened or clicked emails in your sequence. I've created a Idea post here to track the progress:

https://community.hubspot.com/t5/HubSpot-Ideas/Drill-downs-for-Sequences-Open-Click-Reporting/idi-p/264556

[sjudson]

Hi @JHankin ,

Thanks for the followup! 

1. We have no way of creating a list of contacts who have been enrolled or completed a specific sequence

- this is something we are currently working on. It is technically a separate step for us to build, so I've been tracking these ideas that have specifically brought up the need for list of contacts enrolled or completed in a specific sequence:

https://community.hubspot.com/t5/HubSpot-Ideas/filter-contacts-by-sequence-enrollment/idc-p/179946

https://community.hubspot.com/t5/HubSpot-Ideas/Create-a-contact-list-from-a-sequence-or-sequences/idi-p/257222

https://community.hubspot.com/t5/Sales-Hub-Tools/Sorting-Contacts-Out-of-a-List-For-Sequence-Enrollment/td-p/184715

2. We have no way of creating a list of contacts who received the emails, opened but didn't reply 

3. We have no way of creating a list of contacts who opened the email, clicked, but didn't do anything else.

We are planning to add a clickable component to this reporting as our next step, this should show you contacts that have clicked. To segment between contacts that have done one action and not the other is something you would be able to build once we have completed point #1 above. Using the sequence enrolled field, and the "recent sales email open" and "recent sales email click" properties.

[sjudson]

Hi @JHankin ,

Thanks for the followup! 

1. We have no way of creating a list of contacts who have been enrolled or completed a specific sequence

- this is something we are currently working on. It is technically a separate step for us to build, so I've been tracking these ideas that have specifically brought up the need for list of contacts enrolled or completed in a specific sequence:

https://community.hubspot.com/t5/HubSpot-Ideas/filter-contacts-by-sequence-enrollment/idc-p/179946

https://community.hubspot.com/t5/HubSpot-Ideas/Create-a-contact-list-from-a-sequence-or-sequences/idi-p/257222

https://community.hubspot.com/t5/Sales-Hub-Tools/Sorting-Contacts-Out-of-a-List-For-Sequence-Enrollment/td-p/184715

2. We have no way of creating a list of contacts who received the emails, opened but didn't reply 

3. We have no way of creating a list of contacts who opened the email, clicked, but didn't do anything else.

We are planning to add a clickable component to this reporting as our next step, this should show you contacts that have clicked. To segment between contacts that have done one action and not the other is something you would be able to build once we have completed point #1 above. Using the sequence enrolled field, and the "recent sales email open" and "recent sales email click" properties.

[sjudson]

Sequences now have open and click reporting for the entire sequence as well as a breakdown of each template!

[sjudson]

Sequences now have open and click reporting for the entire sequence as well as a breakdown of each template!

[sjudson]

Sorry about that, should be working now Samantha! 

[sjudson]

If you would like access to the beta please fill out this form, and I'll follow-up with an email once you have access to this feature!

[sjudson]

This is actively being worked on by our dev team. 

[felixfelix]

It's absolutely insane that they don't offer this feature, even if you're paying for the Reporting package.

[markfrombelgium]

This is a huge drawback for using sequences in Hubspot - as it doesn't allow us to finetune our mailings. I would strongly support this development!!! and as mentioned before: all the data exists so no clue why this can not be easily implemented

[polomarco]

 PLEASE ADD THIS FEATURE ASAP!

[PeterStrik]

Completely agree - missing out on open rate / click through rate CTR is a big drawback as it obfuscates why some sequences perform and others don't.

[PeterStrik]

Agreed, open rate and click through rate are key to understanding sequence performance. 

[accrete]

I had a call with the product team and they are working on a solution - or at least they showed me a wireframe. So hopefully it won't take to long for them to push it live

[polomarco]

They have added the feature to be able to see analytics of sequences/templates for sales now. To see it you have to click reports -> analytics tools -> Sales Content Analytics

[oliverknowles]

All of the data is being captured by HS I just don't get why you wouldn't do it. 

[Sam_Journeyman]

What would be even better is to see open / click-through rates for individual sequences instead of for consolidated templates only. This doesn't allow to get any insights on whether date / time of day has an influence on open and reply rates!!

[Juuso]

Yes please. It's nearly impossible to evaluate performance of sequences without being able to see open and click rates. PS. if you decide to add open and click rates, please do not remove reply rates. 

[apschreck]

I agree it is crucial to be able to open rates as a whole for sequences in order to analyze their performance. Otherwise, you have no idea how well your subject line is doing.

[sjudson]

This is actively being worked on by our dev team. 

[sjudson]

Hi @appvirality @erinmck - thanks for your feedback. We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

[sjudson]

@NickRaineri@gil100 - thanks for the feedback. We're actively working on open/click reporting now. 

Check it out here and upvote if you'd like to be notified when it's ready: https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

[sjudson]

@MeelisPaloson @PeterStrik @MBF20 @PeterStrik @mc_est thanks for your comments. 

We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

[sjudson]

Hey @dan_sitton! We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

[sjudson]

We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

[sjudson]

@samanthacrist @oliverknowles @katrinacr - We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

[sjudson]

@louisedizazzo We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...