Email open and click reporting for sequences

Scott from the product team here.

 

We've heard from our customers that sequences reporting does not give a full picture of email performance, and customers must try to stitch this data together by viewing template and sequence reporting independently within HubSpot.  

 

To solve this, we're building open and click reporting directly into Sequences.

 

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If you're interested in getting early access to open and click reporting, upvote this post and we'll reach out to you to let you know as soon as it's available. 

94 Replies
New Contributor

It's absolutely insane that they don't offer this feature, even if you're paying for the Reporting package.

New Contributor

This is a huge drawback for using sequences in Hubspot - as it doesn't allow us to finetune our mailings. I would strongly support this development!!! and as mentioned before: all the data exists so no clue why this can not be easily implemented

New Contributor

 PLEASE ADD THIS FEATURE ASAP!

Occasional Contributor

Completely agree - missing out on open rate / click through rate CTR is a big drawback as it obfuscates why some sequences perform and others don't.

Occasional Contributor

Agreed, open rate and click through rate are key to understanding sequence performance. 

New Contributor

I had a call with the product team and they are working on a solution - or at least they showed me a wireframe. So hopefully it won't take to long for them to push it live

New Contributor

They have added the feature to be able to see analytics of sequences/templates for sales now. To see it you have to click reports -> analytics tools -> Sales Content Analytics

 

 

New Contributor

All of the data is being captured by HS I just don't get why you wouldn't do it. 

New Contributor

What would be even better is to see open / click-through rates for individual sequences instead of for consolidated templates only. This doesn't allow to get any insights on whether date / time of day has an influence on open and reply rates!!

Occasional Contributor

Yes please. It's nearly impossible to evaluate performance of sequences without being able to see open and click rates. PS. if you decide to add open and click rates, please do not remove reply rates. 

New Contributor

I agree it is crucial to be able to open rates as a whole for sequences in order to analyze their performance. Otherwise, you have no idea how well your subject line is doing.

HubSpot Product Team
HubSpot Product Team
updated to: In Planning

This is actively being worked on by our dev team. 

HubSpot Product Team
HubSpot Product Team

Hi @appvirality @erinmck - thanks for your feedback. We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

HubSpot Product Team
HubSpot Product Team

@NickRaineri@gil100 - thanks for the feedback. We're actively working on open/click reporting now. 

 

Check it out here and upvote if you'd like to be notified when it's ready: https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

HubSpot Product Team
HubSpot Product Team

@MeelisPaloson @PeterStrik @MBF20 @PeterStrik @mc_est thanks for your comments. 

 

We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

 

HubSpot Product Team
HubSpot Product Team
updated to: In Planning
 
HubSpot Product Team
HubSpot Product Team

Hey @dan_sitton! We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

HubSpot Product Team
HubSpot Product Team
updated to: In Planning

We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

 

HubSpot Product Team
HubSpot Product Team
updated to: In Planning

@samanthacrist @oliverknowles @katrinacr - We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...

HubSpot Product Team
HubSpot Product Team

@louisedizazzo We're actively working on open and click reporting in sequences. Check it out here and upvote if you'd like to be notified when it's ready: 

 

https://community.hubspot.com/t5/HubSpot-Ideas/Email-open-and-click-reporting-for-sequences/idi-p/21...