Email open and click reporting for sequences

Scott from the product team here.

 

We've heard from our customers that sequences reporting does not give a full picture of email performance, and customers must try to stitch this data together by viewing template and sequence reporting independently within HubSpot.  

 

To solve this, we're building open and click reporting directly into Sequences.

 

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If you're interested in getting early access to open and click reporting, upvote this post and we'll reach out to you to let you know as soon as it's available. 

HubSpot updates
92 Replies
felixfelix
New Contributor

It's absolutely insane that they don't offer this feature, even if you're paying for the Reporting package.

markfrombelgium
New Contributor

This is a huge drawback for using sequences in Hubspot - as it doesn't allow us to finetune our mailings. I would strongly support this development!!! and as mentioned before: all the data exists so no clue why this can not be easily implemented

polomarco
New Contributor

 PLEASE ADD THIS FEATURE ASAP!

PeterStrik
Occasional Contributor

Completely agree - missing out on open rate / click through rate CTR is a big drawback as it obfuscates why some sequences perform and others don't.

PeterStrik
Occasional Contributor

Agreed, open rate and click through rate are key to understanding sequence performance. 

accrete
New Contributor

I had a call with the product team and they are working on a solution - or at least they showed me a wireframe. So hopefully it won't take to long for them to push it live

polomarco
New Contributor

They have added the feature to be able to see analytics of sequences/templates for sales now. To see it you have to click reports -> analytics tools -> Sales Content Analytics

 

 

oliverknowles
New Contributor

All of the data is being captured by HS I just don't get why you wouldn't do it. 

Sam_Journeyman
New Contributor

What would be even better is to see open / click-through rates for individual sequences instead of for consolidated templates only. This doesn't allow to get any insights on whether date / time of day has an influence on open and reply rates!!

Juuso
Occasional Contributor

Yes please. It's nearly impossible to evaluate performance of sequences without being able to see open and click rates. PS. if you decide to add open and click rates, please do not remove reply rates.