Email Reply Tracking

It would be great if Hubspot had the ability to track how many replies I got to my marketing newsletters. A lot of our newsletters are designed to get people to reply to them instead of having them click on something, so really the reply rate is what we want to measure over CTR.

 

Each newsletter is sent from a dynamically populated email address (based on the sales rep who is working with the lead), so it's pretty impossible to track this by just monitoring an inbox. 

HubSpot updates
changed to: In Planning
Feb 15, 2019

Hi all, wanted to share an update here. First off, we have definitely been paying attention here, and have been following along closely with all your feedback. Apologies for the radio silence, we didn't have anything super meaniful to share at the time. I have some good news, we totally agree that this is a very impactful feature for the HubSpot product and are doing a lot of research right now to identify how and when we can make this possible. We want this to reach it's full potential, including offering capabilites to enroll/unenroll from a workflow, log replies on contact timelines, offer list segmentation, rich email reporting, the whole kitchen sink. 

 

We'll be deep in planning and research for a little while on this so we may not have a beta soon, but I wanted to let you all know that there is light at the end of this tunnel and that your feedback was not falling on deaf ears. Bear with us on this, there's a lot to this feature but we think you're going to get a lot from it. Smiley feliz

Apr 3, 2017

For some of our email marketing campaigns, our goal is to encourage a response/dialogue with their sales rep who is sending the email. It would be very helpful if one of the email marketing analytics we could track were replies sent to the "From Email Address". Ideally, "Out of Office Replies" would not be counted in this analytic.

143 Comentários
Colaborador Ocasional

We need this too! Replies are the future of email marketing!

Colaborador Iniciante

Yes, please! 

Please let's not assume that marketing emails are not responded to. 

There will be situtations when there's an email to be sent to a big list of contacts, and it won't be possible to send a sales email (vis templates) to each one of them.

So let's have this feature enabled, where we can see the contacts who replied and what they replied so we can keep track and follow up as required. 

Thanks.

Colaborador Ocasional

I need this. Please make it happen. Please!!!!

Colaborador Iniciante

How. How is this still not built yet?

Colaborador Iniciante

How has this not been added yet? What a giant oversight. Please get this added ASAP.

Colaborador Iniciante

having just moved to the Hubspot platform i am surprised to see that it doesnt have this very basic feature that is readily avialable in other marketing email platforms. 

Colaborador Iniciante

Please add.

Colaborador Iniciante

Such a basic and crucial feature! Please add!!

Colaborador de Alto Nível | Parceiro Platinum
Colaborador de Alto Nível | Parceiro Platinum

Agreed! I saw in a support thread that this feature is not available because people do not typically respond to marketing emails... Well, HubSpot users aren't typical marketers 🙂 

 

I try to get engagement from my emails including replies.

 

Second the point that was mad that it should also be in workflows as well. 

Colaborador Iniciante

Hey Hubspot - we would also support this product feature - particularly important for workflows + event marketing

Colaborador Iniciante

I, like the majority of users here, am a huge supporter of this functionality. It does seem mindboggling that a service that has done so much to allow for personalization of emails and encourages content that should illicit a response would leave off tracking for one of the simpliest, most immediate options that the recipient has at their disposal...the reply.

 

Fix this Hubspot.

 

Keith

Colaborador Frequente

I find it impossible to work without seeing email replies. Having to toggle back and forth in gmail defeats the whole purpose of a supposedly industry-leading CRM and Sales & Marketing Platform.

Colaborador Frequente

I find it impossible to work without seeing email replies. Having to toggle back and forth in gmail defeats the whole purpose of a supposedly industry-leading CRM and Sales & Marketing Platform.

Colaborador Frequente

I find it impossible to work without seeing email replies. Having to toggle back and forth in gmail defeats the whole purpose of a supposedly industry-leading CRM and Sales & Marketing Platform.

Colaborador Frequente

I find it impossible to work without seeing email replies in an inbox fashion. Having to toggle back and forth in gmail defeats the whole purpose of a supposedly industry-leading CRM and Sales & Marketing Platform. Please follow link to upvote:  https://community.hubspot.com/t5/CRM-Email-IMAP-Setup/How-do-I-know-when-a-contact-has-sent-me-an-em...

Colaborador Ocasional

Please, please consider this. Our client gets so many valuable replies to our blog rss and special one off emails. These often lead to sales but we don't have a way of proving it without slogging through his email and creating an excel sheet or a google doc with the interaction and result. This is time consuming and inefficient. 

 

 

Colaborador Iniciante

100% agree, we don't really want to track clicks, etc in our nurturing email campaigns as we are trying to start a conversation. Would be great to track replies as right now the only way to see who replied is to check history in each Contact. 

Colaborador Ocasional

 Would highly appreciate this as a feature. Lots of other tools which cost a fraction of Hubspot are able to do this, not sure why this should not be a feature. 

 

It would be awesome to be able to measure the engagement of our emails just by tracking the replies, as that is what some emails are really meant for

Colaborador Frequente

yes please! 

we just sent out a newsletter to database as a marketing email. and got a big response. 

how is number of replies/ reply rate not valuable marketing information?? 

 

 

Novo membro

+1 to this feature