Email Reply Tracking

It would be great if Hubspot had the ability to track how many replies I got to my marketing newsletters. A lot of our newsletters are designed to get people to reply to them instead of having them click on something, so really the reply rate is what we want to measure over CTR.

 

Each newsletter is sent from a dynamically populated email address (based on the sales rep who is working with the lead), so it's pretty impossible to track this by just monitoring an inbox. 

HubSpot updates
Email Reply TrackingHubSpot Product Team
changed to: In Planning
a month ago

Hi all, wanted to share an update here. First off, we have definitely been paying attention here, and have been following along closely with all your feedback. Apologies for the radio silence, we didn't have anything super meaniful to share at the time. I have some good news, we totally agree that this is a very impactful feature for the HubSpot product and are doing a lot of research right now to identify how and when we can make this possible. We want this to reach it's full potential, including offering capabilites to enroll/unenroll from a workflow, log replies on contact timelines, offer list segmentation, rich email reporting, the whole kitchen sink. 

 

We'll be deep in planning and research for a little while on this so we may not have a beta soon, but I wanted to let you all know that there is light at the end of this tunnel and that your feedback was not falling on deaf ears. Bear with us on this, there's a lot to this feature but we think you're going to get a lot from it. Smiley Happy

Email Reply TrackingHubSpot Product Team
a month ago

For some of our email marketing campaigns, our goal is to encourage a response/dialogue with their sales rep who is sending the email. It would be very helpful if one of the email marketing analytics we could track were replies sent to the "From Email Address". Ideally, "Out of Office Replies" would not be counted in this analytic.

92 Replies
jane2
Regular Contributor

I need this too

dborn
Occasional Contributor

+1 

We have corporate account with more than 100 users and many of them using workflows with Marketing emails, and it's kind a wired when you have option to track sales email replies but no option to track marketing emails reply when we use it to nurture our clients with content or company personal updates.

Reversio
New Contributor

Same here. When I send marketing emails and receive answers, I want to have them on the contact who sent the reply. How my sales team can do a good work if they don't know ALL messages of their contacts, even if it was marketing communication? 

crodgers
New Contributor

Agree with everything that is stated above! I want the ability to be able to pull contacts out of a marketing workflow if they respond to an email and start engaging with my sales team directly! Its a pain to make them manually unenroll on an individual basis. Plus, responses are a huge factor of email performance, you don't get the full picture without that!

MKoskinen
New Contributor

Yes! This would be perfect addition for conversational marketing toolkit.

PS. Why I can't upvote? 🤔

jenakse
New Contributor

Jumping in to stay on top of any movement in this area on the part of Hubspot. Our company could greatly benefit from the ability to track replies to emails, as it's the main goal of our drip campaigns (to get people to reply and start a conversation).

KAebersold
New Contributor

Also jumping in to track how this is doing.  We have a really small sales team and we're looking to take out some of the manual qualification work they do on initial discovery calls by automating follow up emails for any of our key form fills (contact, demo etc.).  The goal is to MQL anyone from there that actually replies to the email and then also remove them from receiving follow up emails in the same workflow. 

 

Hope this comes soon!

elise1
Occasional Contributor

This is crazy. This is a key feature of Hubspot - that emails are logged and tracked. Why are we paying more for this add-on that has this basic flaw.

RSajid
New Member

This is also something I have been looking at. At the moment the only workaround seems to be to have a custom reply-to address for the marketing emails but imagine even this feature would work if this custom reply-to was a BCC. We want our prospects to reach out to real people, and if they reply we (as in the marketing team) are able to see who replies, without having to chase the respective sales reps.

AshleeRose
New Contributor

Agreed would love this!