Email Reply Tracking

It would be great if Hubspot had the ability to track how many replies I got to my marketing newsletters. A lot of our newsletters are designed to get people to reply to them instead of having them click on something, so really the reply rate is what we want to measure over CTR.

 

Each newsletter is sent from a dynamically populated email address (based on the sales rep who is working with the lead), so it's pretty impossible to track this by just monitoring an inbox. 

HubSpot updates
changed to: In Planning
Feb 15, 2019

Hi all, wanted to share an update here. First off, we have definitely been paying attention here, and have been following along closely with all your feedback. Apologies for the radio silence, we didn't have anything super meaniful to share at the time. I have some good news, we totally agree that this is a very impactful feature for the HubSpot product and are doing a lot of research right now to identify how and when we can make this possible. We want this to reach it's full potential, including offering capabilites to enroll/unenroll from a workflow, log replies on contact timelines, offer list segmentation, rich email reporting, the whole kitchen sink. 

 

We'll be deep in planning and research for a little while on this so we may not have a beta soon, but I wanted to let you all know that there is light at the end of this tunnel and that your feedback was not falling on deaf ears. Bear with us on this, there's a lot to this feature but we think you're going to get a lot from it. Emoticono feliz

Apr 3, 2017

For some of our email marketing campaigns, our goal is to encourage a response/dialogue with their sales rep who is sending the email. It would be very helpful if one of the email marketing analytics we could track were replies sent to the "From Email Address". Ideally, "Out of Office Replies" would not be counted in this analytic.

133 Comentarios
Colaborador ocasional

I 100% support and agree with @NickRise. It would be great to also be able to suppress people from workflows based on if they reply to an email.

Nuevo colaborador

Hubspot, here's my message :

 

giphy

Nuevo colaborador

Chiming in with an additional voice saying that this feature would be absolutely crucial to some campaigns for us as well.

Nuevo miembro

I agree! would love to see this feature. Not ALL CTA's are click-through based interactions. I do not necessarily liksendingng them to a form response page either. i just want to make it easy for them to reply, gather the data,and have this reply % information on my campaign results. 

Nuevo colaborador

This would be a huge help for us!  Would love to see the feature added.

Nuevo miembro

1) It's not only crucial in building workflows for marketing but for the sales team to have a better understanding of how email are performing. Click and opens are great but responses from a CTA in an email like setting up a meeting would be invaluable. 

 

2) We run our own A/B tests on our outbound sequences and we'd love to include replies to emails as a stat of how they perform. 

 

3) It seems that this is already being tracked on some level withing sequences becuase anytime someone replies to an email they are removed from the sequnce. 


Than you,

Kristin 

Colaborador ocasional

If replies aren't being tracked - why does the feature exist to build workflows off them? 

 

Screen Shot 2018-01-11 at 9.42.39 AM.png

Nuevo colaborador

Same; responses are already tracked on the Hubspot sales side and all it requires is the Connected Inbox feature to be used. This shouldn't be hard to do...

Nuevo colaborador
Nuevo colaborador

It would be extremely valuable to be able to view all the contacts that replied to a marketing email. Replying to a marketing email can imply a high level of interest in your company. 
Being able to easily track this as metric is very important in demonstrating the value of marketing and the value HubSpot provides. It would also help to ensure all leads are followed up on and opportunities are not missed out on.

*I see that when you go to an email's performance page, click on Recipients, then view each individual's click activity, if they Replied it shows up as an action. (AS DEPICTED BELOW). Being able to create a list of all the contacts that replied to a marketing email would be EXTREMELY BENEFICIAL.Screen Shot 2018-01-31 at 10.46.09 AM.png

Colaborador ocasional

This is a very basic need.

Everything is in place withing the email integration to track so why the option isn't there for us to enable is a big questionmark.

Colaborador ocasional

At least an indicator that someone replied to our marketing emails would be a help.

Right now there is no way to track replies in a scalable way.

 

Getting replies without a good overview is just bad practice.

Colaborador ocasional

If you can't track replies properly, sending out email is nothing different than handing out physical, paper flyers in the streets.

Good luck with tracking anything from that. 

 

This best practice 101 (trackability) is just as important as deliverability.

 

That it isn't there still, is crazy.

Colaborador ocasional

 Its been a year since this idea was posted... How does a marketing and sales software not track this super basic metric???

Colaborador ocasional

It's very frustrating that this isn't possible. We've run multiple campaigns where the primary CTA is just to respond with a good time for a call. The response rates have been great - as a CTA format it's more effective than a landing page at generating the same thing - but measuring this kind of campaign is a nightmare because we have to manually count the emails in a busy sales inbox.

It's possible to do this with emails tracked from sidekick, so why can't I do it with HubSpot email campaigns? Sidekick isn't funtional enough to replace an email campaign; but email campaigns don't track as well as sidekick.

Empleado de HubSpot
Empleado de HubSpot

@jmiller2 Here is another thread requesting this! Can you upvote? 

Colaborador habitual

We desperately need this feature !!! 

Visitante habitual

Very surprising that this still hasn't been done!

 

We use Workflows, and when we receive replies, they need to appear in the contacts feed so we can then reply via HubSpot...they also need to be tracked, so as mentioned we can use if/then branches for these instances

 

I feel like hubspot have done a lot of things really well - but email integration and functionality seems to be lacking!

Colaborador habitual

We could REALLY use this!

Colaborador ocasional

Yes, please!!! I second this 🙌

 

Is this feature in the works, HubSpot?