Email Reply Tracking

It would be great if Hubspot had the ability to track how many replies I got to my marketing newsletters. A lot of our newsletters are designed to get people to reply to them instead of having them click on something, so really the reply rate is what we want to measure over CTR.

 

Each newsletter is sent from a dynamically populated email address (based on the sales rep who is working with the lead), so it's pretty impossible to track this by just monitoring an inbox. 

HubSpot updates
Email Reply TrackingHubSpot Product Team
changed to: In Planning
08-20-2019

Hi all, wanted to share an update here. First off, we have definitely been paying attention here, and have been following along closely with all your feedback. Apologies for the radio silence, we didn't have anything super meaniful to share at the time. I have some good news, we totally agree that this is a very impactful feature for the HubSpot product and are doing a lot of research right now to identify how and when we can make this possible. We want this to reach it's full potential, including offering capabilites to enroll/unenroll from a workflow, log replies on contact timelines, offer list segmentation, rich email reporting, the whole kitchen sink. 

 

We'll be deep in planning and research for a little while on this so we may not have a beta soon, but I wanted to let you all know that there is light at the end of this tunnel and that your feedback was not falling on deaf ears. Bear with us on this, there's a lot to this feature but we think you're going to get a lot from it. Smiley Happy

Email Reply TrackingHubSpot Product Team
08-20-2019

For some of our email marketing campaigns, our goal is to encourage a response/dialogue with their sales rep who is sending the email. It would be very helpful if one of the email marketing analytics we could track were replies sent to the "From Email Address". Ideally, "Out of Office Replies" would not be counted in this analytic.

92 Replies
SamDickson
Occasional Contributor

Agreed.

Spencer
Occasional Contributor

Hey, I think this is super important!

 

I visibility is No.1 importance with my marketing and if I cant tell how my messages are doing and get this type of feedback then I'm in the dark. 

 

Please update!!

 

Thanks!

NickRise
Regular Contributor

Not only just tracking as the original comment, but the ability for "reply" to be added to the "if/then" logic of a workflow. If I send a marketing campaign, I should be able to know, "Hey these people replied and these people didn't." Campaigns should be based around ACTUAL BEHAVIOR not time or non-discrete behavior. The options right now certainly aren't based upon real, tangible behavior that's centered around buying.

Screen Shot 2017-05-26 at 2.47.42 PM.pngThe current situation.

 

 

troelsfeodor
Top Contributor

I like Mailchimps "Conversations" feature which solves this problem: http://kb.mailchimp.com/lists/manage-contacts/set-up-and-use-conversations

RafiPN
Regular Contributor

Yes! I actually wrote a 'rant' on inbound about this. We do B2B with sales cycles of 8-12 months average. The most important thing is how engaged prospects are when going through the process. It would be super helpful to see which deals are taking longer to respond or not at all. Groove, Ebsta, and Yesware are the only three who have reply rate tracking that I found so far.




twandeleijer
Regular Contributor

For us this would also be an important feature. Like @acaringi we have also designed some of our emails in order to trigger a reply as the preferred action. Now we can't measure this in Hubspot. I have to ask the owners (the sender is dynamically set to the contact's owner) how many replies they received in a specific time period, in order to analyze the effectiveness of the email campaign. That is a hassle and could be easier.

 

Idea: add an optional toggle to track replies on email campaigns. This would set a specific reply-to address that looks very much the same as the sender's email address. Once this reply-to address receives the email a reply is measured and the email is forwarded to the actual email address.


For example

Sender: martin.johnson@company.com

Reply-to: martin.johnson@company.hs.com (or martin.johnson@email.company.com > if that's a domain set up with hubspot).

 

In any case, I would not want to have to rely on the Gmail inbox integration. If the owner hasn't set that up or disables it, the data might get skewed.

Darren_Larkins
Regular Visitor

A similar use case is for 'personalizing' invitiations to events (trade shows). The replies to these campaigns indicate individuals who should

  • be researched so that the booth staff and sales teams are better informed.
  • be further nurtured as the event gets closer and once it starts.
jnix284
Esteemed Contributor

We currently have to use the ####@forward.hubspot.com to log replies to marketing emails. We have marketing Pro and send emails out on behalf of our sales team all the time, but the replies are not logged like one-to-one emails. It would be a huge advantage to see these replies in the timeline without the manual effort.

Community Manager
Community Manager
updated to: Idea Submitted
 
mbn
New Contributor

Completely agree. The needs to be able to track email replies is crucial. When communicating with partners, we ne to follow tracking.