Email Reply Tracking

It would be great if Hubspot had the ability to track how many replies I got to my marketing newsletters. A lot of our newsletters are designed to get people to reply to them instead of having them click on something, so really the reply rate is what we want to measure over CTR.


Each newsletter is sent from a dynamically populated email address (based on the sales rep who is working with the lead), so it's pretty impossible to track this by just monitoring an inbox. 

155 Replies
Occasional Contributor

I need this too

Occasional Contributor


We have corporate account with more than 100 users and many of them using workflows with Marketing emails, and it's kind a wired when you have option to track sales email replies but no option to track marketing emails reply when we use it to nurture our clients with content or company personal updates.

New Contributor

Same here. When I send marketing emails and receive answers, I want to have them on the contact who sent the reply. How my sales team can do a good work if they don't know ALL messages of their contacts, even if it was marketing communication? 

Occasional Contributor

Agree with everything that is stated above! I want the ability to be able to pull contacts out of a marketing workflow if they respond to an email and start engaging with my sales team directly! Its a pain to make them manually unenroll on an individual basis. Plus, responses are a huge factor of email performance, you don't get the full picture without that!

New Contributor

Yes! This would be perfect addition for conversational marketing toolkit.

PS. Why I can't upvote? 🤔

New Contributor

Jumping in to stay on top of any movement in this area on the part of Hubspot. Our company could greatly benefit from the ability to track replies to emails, as it's the main goal of our drip campaigns (to get people to reply and start a conversation).

New Contributor

Also jumping in to track how this is doing.  We have a really small sales team and we're looking to take out some of the manual qualification work they do on initial discovery calls by automating follow up emails for any of our key form fills (contact, demo etc.).  The goal is to MQL anyone from there that actually replies to the email and then also remove them from receiving follow up emails in the same workflow. 


Hope this comes soon!

Occasional Contributor

This is crazy. This is a key feature of Hubspot - that emails are logged and tracked. Why are we paying more for this add-on that has this basic flaw.

New Member

This is also something I have been looking at. At the moment the only workaround seems to be to have a custom reply-to address for the marketing emails but imagine even this feature would work if this custom reply-to was a BCC. We want our prospects to reach out to real people, and if they reply we (as in the marketing team) are able to see who replies, without having to chase the respective sales reps.

New Contributor

Agreed would love this! 

New Contributor

Yes Please!!

New Contributor

Let me start off by saying that we love HubSpot. We've enjoyed all of the educational areas available and all of the different marketing aspects that we've been able to integrate into our daily work. 

The reply tracking though is one area that we've found to be terribly frustrating. While we were open to adding on the Sales Hub integration to use sequences instead of workflows, sequences just don't have the same capabilities that workflows do. Even for generalized marketing emails, we are always trying to get users to respond to us and make that personal connection. It only makes sense that these replies should be tracked. 

HubSpot is such an innovative and responsive company it just amazes me that this has yet to come through even with an idea posted nearly 3 years ago. Hopefully, something is in the works for the near future. 

Regular Contributor | Gold Partner

Just want to add a vote to this idea.


For all our clients we create a "checking in" automated email that gets sent around 24 hours after someone downloads a content offer. This is designed to look very personalised and simply asks if the person needs any additional help.


It gets TONS of direct replies - or so we hear from our clients! Currently there's no way in HubSpot to track this, which creates a rather large gap in HubSpot's "closed loop" reporting.

New Contributor

We 100% agree with the need for this feature. As a B2B company, that's the end goal of almost all of our nurture campaigns. 

Occasional Contributor

On top of that, it would be fantastic to allow me to have my workflows function through the condition logical of whether or not a prospect has responded to my email or not.

Top Contributor

would love that feature

New Contributor

Just want to add a strong vote to this idea.  We need it!

New Contributor

This is a must-have for our team, too. With the emerging trend of conversation-oriented marketing, such a metric would be gold!!! I understand that this is not easy to implement and has huge potential but there are two things I'd love to see here:


1. A statistic that would enable measuring response rate of marketing email in the "Performance" tab of an email.

2. A condition for a workflow: If a user replied to the email then...


The first one is a must-have, second is more like nice-to-have.


Could we get any status update? The last reply from the product team is from almost a year ago...


Occasional Contributor

Bumping this idea once again!


Shouldn't be too hard to do this, most, if not all, email marketing services have this as an option

New Contributor

+1 to this request as well! This is essential to ABM initiatives. 


Use Cases:

1) We want to be able the track # of replies by ABM campaign.Within each ABM campaign, we also want to know which email had the highest reply rate. 

2) Triggger workflow based on a reply 


We are currently manually tracking replies in a google sheet and alerting reps.