Email Reply Tracking

It would be great if Hubspot had the ability to track how many replies I got to my marketing newsletters. A lot of our newsletters are designed to get people to reply to them instead of having them click on something, so really the reply rate is what we want to measure over CTR.

 

Each newsletter is sent from a dynamically populated email address (based on the sales rep who is working with the lead), so it's pretty impossible to track this by just monitoring an inbox. 

HubSpot updates
101 Replies
ledguy
New Contributor

Yes Please!!

MargaretE
New Member

Let me start off by saying that we love HubSpot. We've enjoyed all of the educational areas available and all of the different marketing aspects that we've been able to integrate into our daily work. 

The reply tracking though is one area that we've found to be terribly frustrating. While we were open to adding on the Sales Hub integration to use sequences instead of workflows, sequences just don't have the same capabilities that workflows do. Even for generalized marketing emails, we are always trying to get users to respond to us and make that personal connection. It only makes sense that these replies should be tracked. 

HubSpot is such an innovative and responsive company it just amazes me that this has yet to come through even with an idea posted nearly 3 years ago. Hopefully, something is in the works for the near future. 

Damien
Occasional Contributor

Just want to add a vote to this idea.

 

For all our clients we create a "checking in" automated email that gets sent around 24 hours after someone downloads a content offer. This is designed to look very personalised and simply asks if the person needs any additional help.

 

It gets TONS of direct replies - or so we hear from our clients! Currently there's no way in HubSpot to track this, which creates a rather large gap in HubSpot's "closed loop" reporting.

jenrankin
New Member

We 100% agree with the need for this feature. As a B2B company, that's the end goal of almost all of our nurture campaigns. 

PavedToPines
Occasional Contributor

On top of that, it would be fantastic to allow me to have my workflows function through the condition logical of whether or not a prospect has responded to my email or not.

rwolupo
Regular Contributor

would love that feature

Marie-Michelle
New Contributor

Just want to add a strong vote to this idea.  We need it!

Khircia
New Contributor

This is a must-have for our team, too. With the emerging trend of conversation-oriented marketing, such a metric would be gold!!! I understand that this is not easy to implement and has huge potential but there are two things I'd love to see here:

 

1. A statistic that would enable measuring response rate of marketing email in the "Performance" tab of an email.

2. A condition for a workflow: If a user replied to the email then...

 

The first one is a must-have, second is more like nice-to-have.

 

Could we get any status update? The last reply from the product team is from almost a year ago...

 

PavedToPines
Occasional Contributor

Bumping this idea once again!

 

Shouldn't be too hard to do this, most, if not all, email marketing services have this as an option

ChloeP
New Contributor

+1 to this request as well! This is essential to ABM initiatives. 

 

Use Cases:

1) We want to be able the track # of replies by ABM campaign.Within each ABM campaign, we also want to know which email had the highest reply rate. 

2) Triggger workflow based on a reply 

 

We are currently manually tracking replies in a google sheet and alerting reps.