Email Reply Tracking

It would be great if Hubspot had the ability to track how many replies I got to my marketing newsletters. A lot of our newsletters are designed to get people to reply to them instead of having them click on something, so really the reply rate is what we want to measure over CTR.

 

Each newsletter is sent from a dynamically populated email address (based on the sales rep who is working with the lead), so it's pretty impossible to track this by just monitoring an inbox. 

HubSpot updates
93 Replies
Kaydeim
New Contributor

I, like the majority of users here, am a huge supporter of this functionality. It does seem mindboggling that a service that has done so much to allow for personalization of emails and encourages content that should illicit a response would leave off tracking for one of the simpliest, most immediate options that the recipient has at their disposal...the reply.

 

Fix this Hubspot.

 

Keith

DrAS
Regular Contributor

I find it impossible to work without seeing email replies. Having to toggle back and forth in gmail defeats the whole purpose of a supposedly industry-leading CRM and Sales & Marketing Platform.

DrAS
Regular Contributor

I find it impossible to work without seeing email replies. Having to toggle back and forth in gmail defeats the whole purpose of a supposedly industry-leading CRM and Sales & Marketing Platform.

DrAS
Regular Contributor

I find it impossible to work without seeing email replies. Having to toggle back and forth in gmail defeats the whole purpose of a supposedly industry-leading CRM and Sales & Marketing Platform.

DrAS
Regular Contributor

I find it impossible to work without seeing email replies in an inbox fashion. Having to toggle back and forth in gmail defeats the whole purpose of a supposedly industry-leading CRM and Sales & Marketing Platform. Please follow link to upvote:  https://community.hubspot.com/t5/CRM-Email-IMAP-Setup/How-do-I-know-when-a-contact-has-sent-me-an-em...

ShannonWinning
Occasional Contributor

Please, please consider this. Our client gets so many valuable replies to our blog rss and special one off emails. These often lead to sales but we don't have a way of proving it without slogging through his email and creating an excel sheet or a google doc with the interaction and result. This is time consuming and inefficient. 

 

 

joshduffy
Occasional Contributor

100% agree, we don't really want to track clicks, etc in our nurturing email campaigns as we are trying to start a conversation. Would be great to track replies as right now the only way to see who replied is to check history in each Contact. 

mmaheshwari
Occasional Contributor

 Would highly appreciate this as a feature. Lots of other tools which cost a fraction of Hubspot are able to do this, not sure why this should not be a feature. 

 

It would be awesome to be able to measure the engagement of our emails just by tracking the replies, as that is what some emails are really meant for

keriestewart
Top Contributor

yes please! 

we just sent out a newsletter to database as a marketing email. and got a big response. 

how is number of replies/ reply rate not valuable marketing information?? 

 

 

hrclouddl
New Member

+1 to this feature