It would be great if Hubspot had the ability to track how many replies I got to my marketing newsletters. A lot of our newsletters are designed to get people to reply to them instead of having them click on something, so really the reply rate is what we want to measure over CTR.
Each newsletter is sent from a dynamically populated email address (based on the sales rep who is working with the lead), so it's pretty impossible to track this by just monitoring an inbox.
I agree! would love to see this feature. Not ALL CTA's are click-through based interactions. I do not necessarily liksendingng them to a form response page either. i just want to make it easy for them to reply, gather the data,and have this reply % information on my campaign results.
1) It's not only crucial in building workflows for marketing but for the sales team to have a better understanding of how email are performing. Click and opens are great but responses from a CTA in an email like setting up a meeting would be invaluable.
2) We run our own A/B tests on our outbound sequences and we'd love to include replies to emails as a stat of how they perform.
3) It seems that this is already being tracked on some level withing sequences becuase anytime someone replies to an email they are removed from the sequnce.
Same; responses are already tracked on the Hubspot sales side and all it requires is the Connected Inbox feature to be used. This shouldn't be hard to do...
It would be extremely valuable to be able to view all the contacts that replied to a marketing email. Replying to a marketing email can imply a high level of interest in your company. Being able to easily track this as metric is very important in demonstrating the value of marketing and the value HubSpot provides. It would also help to ensure all leads are followed up on and opportunities are not missed out on.
*I see that when you go to an email's performance page, click on Recipients, then view each individual's click activity, if they Replied it shows up as an action. (AS DEPICTED BELOW). Being able to create a list of all the contacts that replied to a marketing email would be EXTREMELY BENEFICIAL.
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