Email Opt Out Reason and What Email made them unsubscribe export option

[mecalagill]

It would be helpful to have a way of exporting what was the last email they received, what email they unsubscribed from, and a reason as to why they unsubscribed. 

It would be benefical for us to get to know our leads better and helps with segmentation of similar leads that are still subscribed. 

[mecalagill]

Hello! I'm excited to share this is now live. 😊 You can read more details about this feature in my previous comment. Enjoy! 

[mecalagill]

Hi everyone! My name is Hallie, and I'm a Program Manager on our CXM Team. I'm excited to share that there is a public beta for an unsubscribe survey! I'm attaching some screenshots with more details around the beta below: 

[CSteinbach]

As @averyguest suggests, they would like this added after the unsubscribe. Because of the changes with Google and Yahoo this year and the requirement for one-click unsubscribes, perhaps this enhancement request would be best placed along with the unsubscribe confirmation. In order to optimize submissions, a single-select or multi-select checkbox field would be ideal. It would be helpfull as well to have controll over the confirmation message upon submission of the unsubscribe reason. 

[Mhutton]

Would be good to have this!

[Melly2022]

@TylerScionti any updates on this? As people move away from vanity metrics and more actionable data - understanding why people unsubscribe will greatly inform marketing teams how to improve communications!

[COConnor2]

Any update on this? Seems crazy that such basic functionality not in place! Hubspot even as a blog post that says that collecting unsubscribe reasons is best practice! 

[BérangèreL]

Thank you all for taking the time to submit, upvote, and comment on this Idea. This Idea is being revisited by our team. The product development process is always filled with unexpected bumps and hurdles, so I can't give an exact timeline, but we'll deliver this feature as soon as possible. All updates will be relayed on this thread. Stay tuned!

[BérangèreL]

Thank you all for taking the time to submit, upvote, and comment on this Idea. This Idea is being revisited by our team. The product development process is always filled with unexpected bumps and hurdles, so I can't give an exact timeline, but we'll deliver this feature as soon as possible. All updates will be relayed on this thread. Stay tuned!

[BérangèreL]

Thank you all for taking the time to submit, upvote, and comment on this Idea. This Idea is being revisited by our team. The product development process is always filled with unexpected bumps and hurdles, so I can't give an exact timeline, but we'll deliver this feature as soon as possible. All updates will be relayed on this thread. Stay tuned!

[SkeeStylus]

Hey Everyone!  Looks like @BérangèreL and team have been working on brining this idea to light and now its in BETA!  Opt yourself in. Here's more! 

What is it?

You can now trigger an unsubscribe survey on the preference page to collect feedback about why a contact is unsubscribing from all emails and view this feedback for more insights about your marketing email strategy. Turn every unsubscribe into a learning opportunity without adding friction to the unsubscribe process.

Why does it matter?

Automatically collect feedback when a contact unsubscribes from all email, giving Marketers actionable insights to reduce churn and improve content relevance.

How does it work?

Within the Subscriptions settings tab, Marketers can toggle on the unsubscribe survey.

Once this setting is toggled on, anytime a contact unsubscribes from all email communications, they will see a questionnaire on the confirmation page inquiring as to the reason for the unsubscribe. The survey includes 5 preset options:

• I'm no longer interested in your company
• I didn't sign up for your mailing list
• I receive too many emails
• Your emails are not relevant to me
• Other (50-character count open text field)

How to Access Data

There will be several ways to view the unsubscribe survey results, including --

• Contact Record Page (in the Activity Timeline)
• Custom Report Builder (contacts > marketing email activities > gave reason for unsubscribe)
• Note: This option will be available for Professional and Enterprise tier customers only.

Additionally, we're aiming to have unsubscribe survey results accessible in the email post-send performance page in the near future.

Callouts

• Available across all Marketing Hub tiers (Free, Starter, Professional, Enterprise)
• Feature is enabled by default for all Free/Starter MH customers and new MH customers (customers who created an account after launch date).
• Feature is not enabled by default for legacy Pro/ Ent MH customers
• Multi-language support. Page will be available in the language the user viewed their Manage Preference pages in.
• The setting does not block or prohibit users from unsubscribing, it is optional and not required. Any responses received will be stored and made available to you.

Omissions

• No API support
• No customization of the survey questions

Who gets it?

All hubs and tiers, Marketing Starter, Marketing Pro, Marketing Enterprise, Marketing+ Pro, Marketing+ Enterprise

[hhiggins]

Hi everyone! My name is Hallie, and I'm a Program Manager on our CXM Team. I'm excited to share that there is a public beta for an unsubscribe survey! I'm attaching some screenshots with more details around the beta below: 

[LRipton]

This is great news, have joined the beta, interesting to see if we get more responses since its more integrated into the user journey rather than email workaround and essentially against the user's request.

[COConnor2]

This is great! I can't see it as an option within my account - is it not available to everyone yet?

[hhiggins]

Hello! I'm excited to share this is now live. 😊 You can read more details about this feature in my previous comment. Enjoy! 

[Espinal]

I saw "this is live" message. But the document does not mention clearly how to get to subscription. May seem simple but hubspot seems adding tons os new options every day so I am overwhelmed seeing how often your interfaces change. (Also it says it is a beta but at the end it says it is live, so please clarify if it not usable yet in production environment yet). Thanks.