HubSpot Ideas

mecalagill

Email Opt Out Reason and What Email made them unsubscribe export option

It would be helpful to have a way of exporting what was the last email they received, what email they unsubscribed from, and a reason as to why they unsubscribed. 

 

It would be benefical for us to get to know our leads better and helps with segmentation of similar leads that are still subscribed. 

Mises à jour HubSpot
Statut mis à jour : Delivered
September 18, 2025 06:59 AM

Hello! I'm excited to share this is now live. 😊 You can read more details about this feature in my previous comment. Enjoy! 

Statut mis à jour : In Beta
July 29, 2025 07:59 AM

Hi everyone! My name is Hallie, and I'm a Program Manager on our CXM Team. I'm excited to share that there is a public beta for an unsubscribe survey! I'm attaching some screenshots with more details around the beta below: 

Screenshot 2025-07-29 at 10.56.20 AM.pngScreenshot 2025-07-29 at 10.56.26 AM.pngScreenshot 2025-07-29 at 10.56.40 AM.pngScreenshot 2025-07-29 at 10.56.48 AM.pngScreenshot 2025-07-29 at 10.56.57 AM.png

73 Commentaires
ogosdeck
Membre

+1 for being able to add an exit survey when someone unsubscribes

BluePixelDesign
Participant

5 1/2 years later... any progress on this?

CraigWish
Participant

This still isn't an option. Looks like this was requested years ago. Please add a way to expose this for the entire DB, not 1 by 1. 

TSchertel
Membre

We would like to add to our newsletter unsubscribe page why people have unsubscribed but this is currently not possible. The goal with this is to optimize our content for our target audience.

 

This not only increases the quality of the newsletter, but also helps to retain people and reduce the number of unsubscribers.

 

English VersionEnglish VersionGerman VersionGerman Version

Hillco
Membre

It would be great if there was an option for email recipients to select a reason why they are unsubscribing.

Shamgar
Participant

Still no plans to add this feature? I understand it may not get many responses, but any response would be extremely helpful!

SaskiaSoi
Membre

Hi there, is there any update on this? This feature would be so helpful. 

RYLeigh
Contributeur

Commenting in 2023! There is still a major need for this functionality. It's absurd that it's been passed over for so long.

SilvanaPSI
Participant

Any updates here? Can't believe it's not possible to do something so simple... 

SVoon
Participant

Any progress on adding this option ? seems like no progress since 2018? We need this option to understand better the reason of unsubscribe. Thank you! 

RW152
Membre

Yep, agree. Getting some additional information after an unsubscribe seems like a pretty common function these days.

JWard3
Membre

Many other platforms have this functionality available.  It is shocking to know that the leading automation platform has not yet developed this functionality. Please add this to the development plan for 2024. 

LLee8
Membre

I send out a lot of Marketing emails and it would be very helpful to understand why contacts unsubscribe.

pkopp
Participant

It would be a huge help to be able to export unsubscription details en masse, rather than just on a message by message basis (reason, marketing email, date, etc.). It would allow us a comprehensive view of disengagement feedback and trends over time, which is vastly preferable--especially for an organization with hundreds of millions of deliveries a year--over spot-checking a handful of marketing email results.

ZDollard
Participant

I am wanting to include a reason for unsubscribe form into our unsubscribe flow, but can see there doesn't seem to be the functionality in HubSpot yet to incorporate this into the flow. It would be extremlely valuble to learn why recipients are unsubscribing, and  I could see this was a popular feature in HubSpot community from 2018. I was wondering if there is any update/development on this functionality being available in HubSoit, or if anyone knows of any workaround they could share?

KrenRB13
Membre

Any update?
Please, it is very important to be able to implement this idea, it will be very helpful for us as Hubspot users, these little things are already implemented in other tools.

IVoois
Membre

We would also really appreciate this functionality! Can you give us an update whether this will be possible within HubSpot?

AArdiel
Participant

I just reached out about this almost 7 years later and was told this is still not possible. Based on this article I was following it seems like it was possible at one point but Hubspot removed the function to add a form to this specific module. How to add unsubscribe reason on HubSpot confirmation page (knslta.com).

averyguest
Participant

We would like the ability to add a question after someone unsubscribes so we can understand why they unsubscribe. From my understanding, there is not a way to do this without code. 

MCCFF
Membre

How does this feature not exist still? It's fundamental for companies to find out why people are unsubscribing.