Email Opt Out Reason and What Email made them unsubscribe export option

It would be helpful to have a way of exporting what was the last email they received, what email they unsubscribed from, and a reason as to why they unsubscribed. 


It would be benefical for us to get to know our leads better and helps with segmentation of similar leads that are still subscribed. 

HubSpot updates
3 Replies
Regular Contributor

Great idea to understand the reason why people unsubscribe.


I'm experimenting with a form asking the reason for unsubscribing on the "Subscription Update Confirmation Page", however it's very clunky.

HubSpot Product Team
HubSpot Product Team
updated to: In Planning

 This is on the team's radar and we are beginning to research how this will work/where it will fit in the platform. Stay tuned for updates/details on beta access!

Occasional Contributor

Hey guys, do you know if there any updates about the idea implementation? It has been a while since the hubspot team classified it as "Planning". I'm very interested in this feature.