HubSpot Ideas

mecalagill

Email Opt Out Reason and What Email made them unsubscribe export option

It would be helpful to have a way of exporting what was the last email they received, what email they unsubscribed from, and a reason as to why they unsubscribed. 

 

It would be benefical for us to get to know our leads better and helps with segmentation of similar leads that are still subscribed. 

31 Replies
CraigWish
Participant

This still isn't an option. Looks like this was requested years ago. Please add a way to expose this for the entire DB, not 1 by 1. 

TSchertel
Member

We would like to add to our newsletter unsubscribe page why people have unsubscribed but this is currently not possible. The goal with this is to optimize our content for our target audience.

 

This not only increases the quality of the newsletter, but also helps to retain people and reduce the number of unsubscribers.

 

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Hillco
Member

It would be great if there was an option for email recipients to select a reason why they are unsubscribing.

SVoon
Participant

Any progress on adding this option ? seems like no progress since 2018? We need this option to understand better the reason of unsubscribe. Thank you! 

RW152
Member

Yep, agree. Getting some additional information after an unsubscribe seems like a pretty common function these days.

LLee8
Member

I send out a lot of Marketing emails and it would be very helpful to understand why contacts unsubscribe.

pkopp
Participant

It would be a huge help to be able to export unsubscription details en masse, rather than just on a message by message basis (reason, marketing email, date, etc.). It would allow us a comprehensive view of disengagement feedback and trends over time, which is vastly preferable--especially for an organization with hundreds of millions of deliveries a year--over spot-checking a handful of marketing email results.

ZDollard
Participant

I am wanting to include a reason for unsubscribe form into our unsubscribe flow, but can see there doesn't seem to be the functionality in HubSpot yet to incorporate this into the flow. It would be extremlely valuble to learn why recipients are unsubscribing, and  I could see this was a popular feature in HubSpot community from 2018. I was wondering if there is any update/development on this functionality being available in HubSoit, or if anyone knows of any workaround they could share?

KrenRB13
Member

Any update?
Please, it is very important to be able to implement this idea, it will be very helpful for us as Hubspot users, these little things are already implemented in other tools.

AArdiel
Participant

I just reached out about this almost 7 years later and was told this is still not possible. Based on this article I was following it seems like it was possible at one point but Hubspot removed the function to add a form to this specific module. How to add unsubscribe reason on HubSpot confirmation page (knslta.com).

MCCFF
Member

How does this feature not exist still? It's fundamental for companies to find out why people are unsubscribing.