Email Opt Out Reason and What Email made them unsubscribe export option

[mecalagill]

It would be helpful to have a way of exporting what was the last email they received, what email they unsubscribed from, and a reason as to why they unsubscribed. 

It would be benefical for us to get to know our leads better and helps with segmentation of similar leads that are still subscribed. 

[Rianna]

@hubspot this idea was suggested four years ago and picked up for planning three years ago. Is this likely to be deployed this year?

[lesliebartels]

Any update on this idea?

[SimonH_Demodia]

Not quite sure why this is not being seen as important. Knowing why people unsubscribe from emails is essential to improving the experience for others. I consider this very important.

[BearShark44]

+1 requesting this functionality, would be useful. 

[SPretorius]

Strongly agree with creating options to select reasons to unsubscribe please!

[jtemplin]

We got this detailed info during a BETA test HubSpot ran and it was SO HELPFUL! Super bummed it's no longer available and hope it gets added back in soon. Curious what data HubSpot collected during the BETA test that indicated it wasn't a good feature...

[JWilson73]

I definitely think Hubspot should add this feature. It is very helpful to understand why people are unsubscribing so that we can target our marketing better to potential customers. 

[jthompson54755]

In our previous system, we found that users had left the company and someone else in the office was "unsubscribing" them with the reason "no longer with the company" as the reason.  If they have left the company, we'd like to remove them completely.  Please let me know when an unsubscribe reason is available.

[ALopes]

Any updates on this? We were looking for it and couldn't find it and it is something that we really would like to implement too. In our previous email marketing provider, we were able to see the reason why people were unsubscribing. It would be good if the options could be defined by us, instead of the generic ones.

[sfisch]

This would be a huge benefit as it would give context and insight into email marketing strategy 

[SaferCycling]

I also need this feature. Actually, I'm sure that I saw it for a couple of unsubscribes last year, but now I feel like I'm losing my mind. 

I'm a free user and pretty much only use Hubspot for emails: I recently had 2% unsubscribe and am in danger of being permanently suspended. How am I supposed to know what's going wrong without knowing why people are unsubscribing?? I'm scared to send any more! 

Please get this back. 

[PMlada]

Any news on this issue would be super helpful.

[ridingforlife07]

This is a very similar idea, that was set to not planned: https://community.hubspot.com/t5/HubSpot-Ideas/Short-survey-asking-people-why-they-unsubscribed/idi-...

Disappointing as this is the sort of thing HubSpot recommends, but they don't implement or provide any updates.

[ALopes]

Being able to know why people unsubscribe is crucial to adjusting our marketing efforts and providing a better experience to the other subscribers.

Really disappointing that you abandoned the development of this idea that has being requested for such a long time.

[MPawils]

Any news on this? Would like to implement this to offer better experiences. Thank you in advance! 

[katherine_bee]

We would also like this functionality!! Any updates on progress?

[APinna0]

Please add this basic feature. 

[FFulton-Segur]

Posting on behalf of a customer that would really benefit from having this feature added. It's important for marketing teams to know why customer's decide not to receive emails any more for reporting purposes 🙂

[Akix17]

It has been almost 4 years since this went to "In Planning". Update? We need something like this in my organization.

[ogosdeck]

Much needed! Understanding WHY someone is unsubscribing would be incredibly valuable to email marketing strategy