Hi all, have an exciting update for you here, this is actively in development and should be live in June. We're not quite at the beta stage yet, but not far off and when we get there I'll open it up to you all.
An explainer on what this will look like, today the campaign name in HubSpot direclty links to the utm_campaign for tracking URLs, that's how we know how to match the two together. This has meant that renaming a campaign would cause historic data to be lost. What we're working on is the abiltiy to rename a HubSpot campaign and associate an additional utm_campaign with it matching the new name.
An example, my campaign was called "May 2020 Webinar" meaning the utm_campaign for it was may_2020_webinar. Let's say it we change it from a webinar to a QnA session, we can now change the campaign name to "May 2020 QnA" and HubSpot will create a new utm_campaign for it matching may_2020_qna, and will also keep the old may_2020_webinar utm_campaign attached so none of the old data is lost. Going forward you'd be able to use either utm_campaign and all the data will roll up to the same HubSpot campaign. Does this align with how you'd expect it to work?
Additionally, I'd love to learn more about how you're currently using the Campaigns app and other places we could improve. If you have a little time I'd really appreciate if you could check out this survey and share your thoughts: https://www.research.net/r/campaignsfeedback052020
Thanks again for your feedback.
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