Edit existing Campaign name

Would be helpful if you could edit the name to a campaign. It is currently uneditableHS Idea 2.PNG


35 Replies
Occasional Contributor


New Member

Yes, we need it, too!

Occasional Contributor

I agree, I just wanted to edit the name of one campaign and I hope I will be able soon. 🙂 

Occasional Contributor

We need this feature! We think it's something basic!

HubSpot Employee

Please make the label of the campaign not the same as the value used to populate the utm if possible, thank you:-)

New Contributor

Must be able to rename campaigns. NO-ONE starting out with HubSpot has their naming conventions sorted out... PLEASE PLEASE PLEASE MAKE THIS HAPPEN SOON.

Occasional Contributor

How is this not a thing yet? Please make it happen - it is much needed.

New Contributor

This is important for us also! We have some legacy campaigns where we've moved to new ones and due to older names or something being named similarly to a different campaign, we've run into issues where people have added things into the wrong campaign not realising it was the legacy campaign that we were keeping for data-only.

Being able to edit and add '[ARCHIVED]' or '[LEGACY]', for example, would mean there was much less confusion.

Occasional Contributor

Surely this could be sorted out.  It's a huge deal when your team start off with a name and then it needs to change for some reason so that campaigns are not used incorrectly. HubSpot is all about the data yet this critical feature to help show the follow of efforts becomes problematic when the wrong campaign is used. Also, the ability to merge would also be great. 


New Contributor

Hi HubSpot team - is there any update on this?

New Contributor

I can totally agree here - renaming campaigns would be great, even if the utm tags stay the same. 

Occasional Contributor

Oh this would be so helpful! Naming Conventions have changed! Maybe just the core could remain the same for tracking but for visibility and organization, the internal name or what have you could be edited as the name arises. 

Occasional Contributor

It s a non sense this feature is not live !!

Status updated to: In Planning
HubSpot Product Team

Hi all, have an exciting update for you here, this is actively in development and should be live in June. We're not quite at the beta stage yet, but not far off and when we get there I'll open it up to you all. 


An explainer on what this will look like, today the campaign name in HubSpot direclty links to the utm_campaign for tracking URLs, that's how we know how to match the two together. This has meant that renaming a campaign would cause historic data to be lost. What we're working on is the abiltiy to rename a HubSpot campaign and associate an additional utm_campaign with it matching the new name.


An example, my campaign was called "May 2020 Webinar" meaning the utm_campaign for it was may_2020_webinar. Let's say it we change it from a webinar to a QnA session, we can now change the campaign name to "May 2020 QnA" and HubSpot will create a new utm_campaign for it matching may_2020_qna, and will also keep the old may_2020_webinar utm_campaign attached so none of the old data is lost. Going forward you'd be able to use either utm_campaign and all the data will roll up to the same HubSpot campaign. Does this align with how you'd expect it to work?


Additionally, I'd love to learn more about how you're currently using the Campaigns app and other places we could improve. If you have a little time I'd really appreciate if you could check out this survey and share your thoughts: https://www.research.net/r/campaignsfeedback052020 


Thanks again for your feedback.


Following this for updates. I'm hoping this upgrade is made soon; would be fantastic, as things do change!