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Status: Idea Submitted
islinm
Submitted by Participant | Diamond Partner on ‎Nov 29, 2021 5:13 PM

Edit Preview Text for Sales Sequences

It would be great if you had an option to edit the preheader (or preview text) that viewers can see on their phones for sales sequences. This option is already available in HubSpot Marketing, but I would love to see this for sales sequences. 

 

The subject line and preview texts are the most important thing in opening an email. Let's make it all count!

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1 Reply
Dr_Obino
Member
‎Mar 27, 2022 11:49 PM

Went through this same issue with Support today, it seems so strange that preview text customisation is supported for 1-off marketing emails but not for (arguably much more important) email sequences.

 

As we all know, CRM is a great way to do efficient email marketing and custoisable preview text is an important tool for increasing open rates...

 

Open rates > clickthroughs > pipeline...