Drill-downs for Sequences Open/Click Reporting

We've recently added a break-down table with open and click reporting, but there's no way to see the contacts that are actually opening, clicking, replying, and booking meetings on sequences. This report is currently only helpful for evaluating the effectiveness of a sequences, but users want a report they can take action on and better understand the full picture. 


We need the ability to click the % and see a list of the contacts that have opened or clicked the specific sequence.



HubSpot updates
Drill-downs for Sequences Open/Click ReportingHubSpot Product Team
changed to: In Planning

18 Replies
New Member

So far, when analysing templates and sequences, it is not possible to see unique opens or clicks, or replies. For example, if email "X" gets sent to one customer, and that customer opens it twice, it counts as 2 opens and 200% open rate. Which is not accurate. Would be much more accurate if opens/clicks/replies were actually given in terms of unique count. So following the example, with a 100% open rate.

Regular Contributor

This is very much needed for a Sales team to be effective with additional follow up. It looks like it's been in the 'in planning' since April 2019. Can we get an ETA on when this will go live or if there is a beta to check it out?

Occasional Contributor

Yes!  It is critical to understand exactly which contacts are engaging with the sales sequences.  Please enable us.  


Is there an update, timeline or beta on this feature?   

Regular Contributor

Hello,  I hope some progress is being made on this,,, seems the thread has dried up.  This is a logical and desirable feature,,, being able to prioritize follow ups.   Hard to believe this is not already built in, esp given the interest and length of time it's been under cosideration!!!


Regular Visitor

Is there any update on this feature? It seems to be a huge oversight that this isn't available and is critical to being able to prioritise follow up.

Regular Visitor

Also, is the same being looked at for stand-alone email templates that aren't in a sequence? At the moment, there isn't even a way of drilling down on who has been sent a sales email template, let alone viewed, clicked etc. Thanks

Occasional Contributor

definitely important! please enable!