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Drill-downs for Sequences Open/Click Reporting

We've recently added a break-down table with open and click reporting, but there's no way to see the contacts that are actually opening, clicking, replying, and booking meetings on sequences. This report is currently only helpful for evaluating the effectiveness of a sequences, but users want a report they can take action on and better understand the full picture. 

 

We need the ability to click the % and see a list of the contacts that have opened or clicked the specific sequence.

 

Sequences___HubSpot.png

5 Replies
HubSpot Product Team
HubSpot Product Team
updated to: In Planning
 
nick-gat
Occasional Contributor

Can we get the ability to report on how many contacts a user has enrolled in a sequence? We want to build lists based off this kind of activity but there doesn't seem to be a way to surface this kind of information.

Kmoloo
Regular Contributor

This will be really helpful to see.  As a workaround for the reporting not being in existence yet, I've been using the following process:

 

1. Create a new multiple checkbox custom property for "Sequence Membership"

2. Assign all contacts imported or included in the sequence a value (title of sequence) for that property.

3. Enroll contacts and run your sequence.

4. Create a filtered contact view with the following filters:

    - Sequence membership is any of "[insert value for title of sequence]"

    - Recent sales email open date is after "[insert date sequence started]"

 

Then, you can see who has opened emails from your sequence.  Hope this helps someone.

 

 

glaurain
Occasional Contributor

Providing the which contacts opened which email in a sequence, as well as what links they clicked on (if any), is basicu functionality required by Sales to be able to follow up with the contacts i.e. via phone or other prospecting means.

 

Thanks,

Gerard

bwagner
New Member

I find the Hubspot reporting for sequence tracking useful. However, I would like to see who comprises the group of "clicks" in each email that goes out.

 

Sequences___HubSpot.png

 

Your support team offered the following:

 

Currently there is not a way to create a list based off of contacts which have clicked on a link within a Sequence. In order to view which contacts have clicked on a link in the emails, this can be done by viewing the individual contact record, or by using your Activity Feed.