Don't use internal campaign name as UTM Campaign parameter

[FLIPPP]

It is not good to use the internal campaign name in Hubspot as the UTM campaign parameter attached to tracking URLs when using the Tracking URL Builder:

• The internal campaign name might contain confidential information which shall not be visible to the user.
• The internal campaign name might contain blank spaces and special characters which are URL encoded. The URL does not look nice.
• It makes it impossible to enforce a UTM naming guideline (only small letters, replace blank spaces with dashes, convert special characters, etc.) which requires unified parameters for accurate reporting in Google Analytics.

Example:

• Internal Campaign Name: Ostergrüße 2023
• Tracking URL: https://www.example.com?utm_campaign=Ostergr%C3%BC%C3%9Fe%202023

Solution:

• V1: Use the ID for the campaign as UTM campaign parameter. Only drawback is that you'll have ID's in the Google Analytics acquisition reports making it difficult to analyze.
• V2: Use by default the internal campaign name (ideally converted to small characters, replacing empty spaces with dashes and converting special characters) and allowing to overwrite it with your own choice.