Currently, whatever the page or blog post title is, the title tag <title> is the same. This is extremely limiting. A great strategy I use to increase CTR is to use different words and even brackets. However, I don't want these in my post title. Instead, I would like to be able to have a longer, more explanatory title on the site.
When a person arrives on a blog post, it is important to have the title to explain what they are getting. However, you can't always do that in 600 pixels Arial font 16px, which is what Google use for title in the listing. A succesful strategy that I have been using for a few years now is using bracket and other simples to increase CTR and having the title longer. Having a longer title also helps you to incorporate a secondary keyword phrase, which is another successful SEO strategy I use.
With the use of Yoast plugin, WordPress sites have had this ability for almost ever, but HubSpot's CRM pigeon holes you into only having a title that fits in Google's search titles.
The ability to set a different H1 from <title> tag in blog posts is now in beta. Those who have already requested access should now see an option to "Customize page title" in their blog post settings tabs. Clicking this button will expose a secondary title field that allows the user to set a different H1 from <title> tag in their post.
If you are interested in joining this beta and have not already reached out to me, please send me a message with your Hub ID and I will add you to the beta. Feedback is welcome!
Hi all! We are currently in the process of building a feature that allows a blog post title and <title> tag to be different.
When this functionality goes to beta, I will update the status here. At that time, if you and your team are interested in participating in the beta, please reach out to me via direct message with your portal's Hub ID.