Different Title Tag than Page Title

Currently, whatever the page or blog post title is, the title tag <title> is the same. This is extremely limiting. A great strategy I use to increase CTR is to use different words and even brackets. However, I don't want these in my post title. Instead, I would like to be able to have a longer, more explanatory title on the site. 

 

When a person arrives on a blog post, it is important to have the title to explain what they are getting. However, you can't always do that in 600 pixels Arial font 16px, which is what Google use for title in the listing. A succesful strategy that I have been using for a few years now is using bracket and other simples to increase CTR and having the title longer. Having a longer title also helps you to incorporate a secondary keyword phrase, which is another successful SEO strategy I use. 

With the use of Yoast plugin, WordPress sites have had this ability for almost ever, but HubSpot's CRM pigeon holes you into only having a title that fits in Google's search titles. 

HubSpot updates
31 Replies
shamaleyte
Regular Contributor

Any updates here ?  Any plans to make it possible please?

DaisyDKroon
Regular Contributor

Same problem over here! Anyone know if Hubspot is working on it?

anniepagano
New Contributor

I really wish they would address this! It's frustrating not being able to have a different title tag Smiley Sad

jorisbrabants
New Contributor

Really don't understand why this isn't available yet. I don't want my title tag to be the same as my blog post title... 

 

Every other platform offers this out of the box or has a plugin that allows you to change the meta title so it can be optimised for search engines and CTR. 

 

As a preacher of Inbound, Hubspot should do a much better job here! 

dhirajpandey
Regular Contributor

I think this is the template you are looking for https://marketplace.hubspot.com/products/niswey/seo-blog-template

DavidPower
Occasional Contributor

We definitely need more people to upvote this.  @Jorgegomez totally agree with you. @anniepagano there is a workaround that we did for our site that we are about to launch. 

Here's the workaround shared by a developer.https://integrate.hubspot.com/t/edit-blog-post-meta-title-tag/6181/5

The only issue I have seen is with RSS feature, as it relies on the Title Tag (we just opted to not use this feature but shame you have to hack/avoid this due to this issue). 

 

shamaleyte
Regular Contributor

@DavidPower  , we are out after changing the  <title>Page Title</title> rather than <h1> element. 
Do you think that workaround can be used for this purpose too ? 

anniepagano
New Contributor

@DavidPower Thanks for sharing! I will look it over with my team. Would prefer not to work around, of course, so hopefully, we can get Hubspot's attention with this. 

 

I had a conversation with support about this issue and they didn't even fully understand what a title tag was and why I would want it to be different from the blog title itself - not very encouraging lol

anniepagano
New Contributor

Just noticed you have to pay for that template Smiley Sad For the amount that we pay for Hubspot, this feature should come built in.

Esther_ISM
Occasional Contributor

This should definitely have been incorporated already. Like everybody mentions, for SEO purposes it could be crucial to have a different name to increase CTR from SERP. Also, I'd like to have an option for a internal title tag for archiving purposes and for easier analysing content groups by e.g. service (not per se something you do with the option "SEO" formerly known as contentstrategy or content spin).