Different Title Tag than Page Title

Currently, whatever the page or blog post title is, the title tag <title> is the same. This is extremely limiting. A great strategy I use to increase CTR is to use different words and even brackets. However, I don't want these in my post title. Instead, I would like to be able to have a longer, more explanatory title on the site. 

 

When a person arrives on a blog post, it is important to have the title to explain what they are getting. However, you can't always do that in 600 pixels Arial font 16px, which is what Google use for title in the listing. A succesful strategy that I have been using for a few years now is using bracket and other simples to increase CTR and having the title longer. Having a longer title also helps you to incorporate a secondary keyword phrase, which is another successful SEO strategy I use. 

With the use of Yoast plugin, WordPress sites have had this ability for almost ever, but HubSpot's CRM pigeon holes you into only having a title that fits in Google's search titles. 

HubSpot updates
31 Replies
DavidPower
Occasional Contributor

Definitely having the same issue and as a new partner, was really surprised this was not something sorted / handled in the system already. Keen to find out how agencies get around the lack of meta title control for COS Blog. It seems by default COS optimisation recommendations and page title does not allow for unique Meta title control and page title control in the Blog. Sure we can do custom hubl but it seems to conflict with the COS HubSpot approach and the lack of documentation is a concern. Moz goes into great depth but Hubspot does not allow for this level of control by default. For an inbound focused company like HubSpot and Partners this is a concern.  I haven't fully tested general website pages yet but it seems to be set up better and clearly says page titles is for search engines and browser titles. 

 

We have done the below for now but to explain this to a client and then explain them that the optimisation tool in HubSpot will not consider this in its recommendations is not realistic / managable. I know with the content strategy tool and topic cluster approach, keywords are not the sole focus but it's still essential to optimise pages correclty. 

 

Here's the work around shared by a developer, which support has confirmed is the best work around currently. 

https://integrate.hubspot.com/t/edit-blog-post-meta-title-tag/6181/5

Mitch
Occasional Contributor

Same thing here. Problem is, simply put: I want the best of both worlds, a title optimized for search AND a pleasant read for the reader. It's simply not the same. On a SERP, people are looking to understand whether a post is useful, they are looking for categories. When reading the actual post, they switch to "consume."

 

Separate things.

 

Will try work around.

DavidPower
Occasional Contributor

Hopefully they fix this issue soon. It's not a perfect work around as the optimisation recommendations in HubSpot COS then don't work, as you need to have the same titles, which as you said  is not going to be a good read for the reader. I know they are actively working on improving the COS, so hopefully this is one easy thing they sort out ASAP.  

neddickert
Regular Contributor

This seems like a no-brainer to have in place. It could just be a matter of two lines in the settings, one that says "display title" and one that says "meta title" they could mirror automatically but then the meta title could be changed independently. Simple. Or have a way to access the HTML, a switch to code view type deal that seems to be a common WYSIWYG feature.

rokettochris
New Contributor

We just migrated our blog from WordPress to HubSpot, and this was an unexpected surprise. Shocking that an inbound focused platform like HubSpot is lacking such a simple yet important feature. 

TVKurz
New Contributor

Seems like a no brainer and surprised it isn't built in functionality. Working on a hack to accomplish the same thing but frustrating extra work to make it happen.

 

 

WouterDieleman Occasional Contributor | Diamond Partner | Certified Trainer
Occasional Contributor | Diamond Partner | Certified Trainer

Unfathomable that this isn't a blog functionality yet. Cmon guys, this is SEO 101. 

 

This should get sorted ASAP. 

X91
Visitor

This is perhaps the one feature missing that our team has been most surprised/concerned about. HubSpot, you need to implement this basic feature ASAP.

DavidPower
Occasional Contributor

I agree with X91.

This doesn't seem to be on the top of their list, which doesn't make sense. It's a basic feature and should be fixed. 

Response from HubSpot would be good. 

Propellos
New Contributor

This is a must today...? Really surprised that it is not made yet :-(