Deprecate AMP - Is this outdated now?

[Jake_Lett]

I think AMP creates noise for non technical blog creators. They could create AMP versions of posts not knowing the technical SEO impacts. What do you think?

Should I enable this? Shouldn't I enable this? What is AMP? Tons of questions for no n technical users.

[SportzFy]

AMP (Accelerated Mobile Pages) may be outdated due to changes in Google's priorities, technological advancements, and flexibility issues. However, AMP still makes sense for platforms like Google Discover, simple implementation for speed, and audience-specific use cases. Alternatives to AMP include optimizing Core Web Vitals, using Progressive Web Apps (PWAs), responsive web design, and efficient coding practices. While AMP is not as critical as it once was, it may still be useful for specific platforms or improving load times. It's important to evaluate a site's goals, audience, and resources before making a decision.

[Jake_Lett]

@SportzFy I agree but I guess I am advocating for the small business owners and less technical marketing managers. If they don't have someone to explain what this all means they could just check the box because it sounds good. In my opinion, some of this technical implementation should be done "behind the scenes" and not prompt content creators to have to make a decision to use it or not. Simplicity and acting on the best interest of the user to get more traffic. 

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[cAploy]

Yeah, AMP can be confusing for non-technical users. It sounds useful, but it might cause issues with SEO or tracking if you're not sure how it works. For some blogs, it’s not even necessary anymore.