Delete property history for data protection e.g. GDPR

[SFeast]

We need a way to delete personally identifiable information from property history.

Currently, the only way to delete personally identifiable information that a contact no longer agrees to share with us is to delete their entire contact record, which isn't always feasible or wanted by the contact (or us!).

Imagine someone provides special category data, but they later tell us they don't want us to store/process that data anymore. Under UK GDPR we are required by law to delete that information. We can clear the property value, but any user can still see the property history. So we'd have to delete the entire contact and re-create it, potentially losing important data in the process.

I can think of the following options that would help HubSpot customers abide by data protection law:

1. Delete specific instance(s) of property history for a single property on a single contact. (E.g. someone else's insurance number was entered by mistake, I want to delete that specific entry from the history.)
2. Delete entire property history for a single property on a single contact. (E.g. they no longer consent to us holding any info on that particular property so I clear its value and want to delete all its history as well. Could be achieved by making option 1 multi-select with a 'select all'.)
3. Delete entire property history for all properties on a single contact, maintaining current values. (HubSpot lacks anonymisation of a record as an alternative to full deletion, this could help. E.g. I would update name to Anonymous and clear any necessary values such as date of birth and contact details, then delete all the property history, meaning the record no longer has any identifiable information but whatever data we need to keep for reporting purposes is still there.)

This function should be able to be limited by user permissions in the same way deleting records is.

This is needed to bring HubSpot in line with data protection laws. Please upvote this idea so that HubSpot might see it. Thank you.

(Please also consider upvoting this similar idea, which inspired me to submit a new idea as it doesn't have many upvotes: HubSpot Community - Delete or modify property history - HubSpot Community)

[SFeast]

In the meantime, here is a workaround given to me by HubSpot support:

"For cases like this, you would need to export the record's current properties and delete the record from your account. Then, re-import with the latest info."

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[JLopezHerrera]

Hi Seb!

I am Jessica Lopez, Product Designer at HubSpot. I work in the Privacy team and we are looking to make improvements on the features we have related to data privacy, and I'd love to learn more about your idea, understand the problems you are facing and your expectations around privacy for your business.

Click on the link to my calendar to find a time for us to chat.

Hope to chat to you soon

[Aias]

Hi Jessica,

I've noticed that incoming calls still associate with contacts that no longer have a particular number as their main number. Can it be that this is because of the number still being in their mobile number property history?