I've recently had the opportunity to tangle with both Marketing Events and Custom Objects. My idea that comes from that experience may not be universally popular, but I think could improve the support of both concepts.
I'm struck by the counterintuituve special cases that plague the implementation/documentation of Marketing Events - and the contrast of how gracefully many of these issues are handled in the integration/use of Custom Events across the rest of the platform. For example:
And the list could go on, of course. My plea here is something along the lines of co-opting a "standard" Custom Object to serve the role of much more general Marketing Events support in those variants of the platform that can't create Custom Objects for themselves. I suspect that a full focus on Custom Object support would give an improved experience for those functions without dilution of developer effort into the cramped and inconvenient special case of Marketing Events. It would also give an 'upsell" taster for the added value that comes from full the Enterprise platform option.
I hope this commentary is useful.
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