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HubSpot Ideas

mphnyc

Default Values for Personalization Tokens in HubSpot Sales

Would be good if the same HS Marketing functionality for a deafult value for something like First Name and Compan Name was available in the HubSpot Sales Template feature. 

Right now, there is no way to set a default fallback value for tokens. 

34 Replies
MFall13
Contributor | Platinum Partner

No default/global values for personalization tokens in sales emails?? Wow...

And so it just populates a blank space when the property value is unknown. Nice.

04795
Participant

Since, it's been done for marketing emails, I would expect it to be easy for sales templates. I hope this can be accomplished very soon!

ARupe
Member

YESSSSS! 100%

tmitch_sona
Participant

Feels crazy that this isn't possible in sales emails. I'm trying to convince my sales team to move over from Quickmail but it's not proving very easy when functionality like this is missing.

pacoforet
Participant

This is a very simple feature that should be available in Sequences. The surprising part is that it's available in Marketing Emails and Landing Pages, why not make it into Sales Emails?

Tofes
Member

It's been SIX YEARS since this was first suggested. 😣

JFiliatrault
Member

Why is this not on the roadmap? It makes no sense this basic feature is not available. It's table stakes for any tool that offers automated email. 

SAday
Member

This would be a great feature. It doesn't make sense that this feature is native to marketing emails but not to Sales emails. I understand that Sequences are meant for 1-1 transactional emails and that we should have the recipients' information at that point, but there are some cases where some variable was not collected or there were internal errors that led to no value being present for the variables and the emails coming out very bad. 

KGreenstein
Member

Without this feature, Sequences are extremely unreliable. Can't use any customised tokens out of fear of there being odd gaps/spaces. Please add this feature Product team!!

MScaramastra
Contributor

This is a surprisingly simple suggestion with huge upside. I am surprised it has not been rolled out... 8 years later. 

upvoted.

lnglkcpx
Participant

Please make this one happen!

HeatherAlana
Participant | Platinum Partner

Please, please, please make this a priority! Having to create a variety of sequences because some contacts have information while others don't is a huge hassle. 

 

Not to mention, what happens to the personilzation tokens in workflows we use for SMS?

 

All of the tokens should be affected by the global defaults, not just the ones used in marketing emails.

 

For the amount of money some of our clients are paying for Sales Hub Enterprise, this is a huge oversight.

hhiggins
HubSpot Product Team

Hi everyone! My name is Hallie, and I'm a Program Manager on the CXM Team. I'm happy to share that this is now available for Sales email templates, as noted in this product update! Adding a fallback value will be done at the template level when adding a personalization token. More details below: 

 

Screenshot 2025-10-16 at 10.08.56 AM.pngScreenshot 2025-10-16 at 10.09.04 AM.png

HWild
Participant

Even with a default set on personalisation tokens, I'm unable to send a sales email via a sequence. I'm being advised that I need an Enterprise subscription which is not helpful considering that this is a basic feature.