As part of our quest to improve brand awareness reporting, I would like to automate data gathering of brand mentions across social channels so we can quantify and report on that metric each month.
While I'm dreaming, it would be great to capture brand mentions for the competitors in our competitor set, too.
And why not capture monthly brand searches on search engines, too (perhaps through a Google Search Console integration)?
I agree with this, it's really important for socia listening. Brand tagging/mentions are just as important for us as other engagements. It shows someone is actively engaging us and I don't know why this is only available for Twitter through Hubspot.
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