HubSpot Ideas

steinarslatten

Customize email throttling/stagger sends

When bulk enrolling 40-50 new contacts to a sequence which starts with an e-mail, the built-in stagger between each e-mail send is 30 seconds (according to this article).

 

However, it would be great to either 

1) be able to edit the stagger time from 30 seconds to another interval (like 5 or 10 minutes) or

2) have a "smart throttle"-feature which throttles the e-mail sends throughout the day and matches it with the existing "smart send times" already in place. 

 

Ideally, if I add 40 new contacts, the sequence should e-mail them with a 5-10 minute interval within the best send times. 

 

I've seen multiple other requests for stagger/throttle functionality for e-mail, but none directly adressing it in the context of sequence bulk enrollment. One could also call it a "enrollment throttle" rather than an "email throttle" if that is easier to implement, where you simply delay/throttle/stagger each enrollment in the sequence itself, rather than adjust the actual e-mail sends. 

HubSpot Updates
February 21, 2025 05:17 PM

Hi @andrew_thomas thanks for the accountability on that. I definitely was taking the overall spirit of all the comments in this thread and not adhering to the specific asks of the original post, but you raise a great point. Which portion of the original post is what you're looking for?

Delivered
February 18, 2025 10:22 AM

Configurable send throttling is now Live to all Sales Hub Pro & Enterprise portals! We are continuing to make improvements to our scheduling service to allow more flexible sending. If you have requests for new types of frequency controls, please file a new idea.

January 23, 2025 05:13 PM

@ckori0 - Yes, this is something we are planning to add as an improvement to our scheduling system this year! We prioritized getting the basic setting out to help customers who most urgently needed the ability to add restrictions, but we hope to get much smarter and more flexible here for you 🙂 


@DCarter9 - If you reach out to the Support team, they should be able to look into timestamps for you around inbox disconnection and find some more details about why that happened! The users whose inboxes they were should also have received email notifications from our system when the disconnects happened. And yes, the limit applies to both Sequences and 1:1 emails. Sequences are just a subset of 1:1 emails, and the setting applies to all 1:1 emails sent from personal connected accounts. I'll pass your feedback along to the Sequences team, but I'd also encourage you to file an idea on here as well with your use case, as that would ultimately be a separate feature.

November 27, 2024 12:51 PM

Hi @karstenkoehler !

  • If the per minute limit is under 3, it will apply to all sequences, regardless of if they are enrolled by workflows or not.
  • We're trying to think through the specifics of this scenario you described, but I think it might be best if you opened up a support ticket to discuss directly with the team so they can dive into examples and test this out with you.
  • Users will not see a warning in that case, but it's not necessary because sequences is accounting for the limit already behind the scenes. 

November 27, 2024 12:47 PM

Hi @Jcabo80! This feature is available in Sales Hub Pro & Enterprise. If you're not on one of those products, you might not be able to see the beta.

In Beta
November 20, 2024 09:26 AM

Hello all! I'm very pleased to announce that Configurable send throttling is now in Private Beta. You can request access using this link: https://app.hubspot.com/l/product-updates/?update=13962281. This feature will allow you to limit the number of emails sent per minute.

In Planning
July 18, 2024 03:49 PM

Hi everyone! I'm please to announce that this is now In Planning. Stay tuned for updates.

Being Reviewed
June 24, 2024 12:41 PM

36 Replies
hroberts
HubSpot Product Team

Hello all! I'm very pleased to announce that Configurable send throttling is now in Private Beta. You can request access using this link: https://app.hubspot.com/l/product-updates/?update=13962281. This feature will allow you to limit the number of emails sent per minute.

karstenkoehler
Hall of Famer | Partner

Thank you for this update @hroberts – I have a few questions that I can't find answers for in the release notes

  • They don't mention workflows, is the throttling also enforced when contacts are enrolled into sequences from workflows?
  • If sequence emails have a specified send window and the throttling means that this send window is missed, will the emails be sent the next time the send window arrives?
  • It sounds like emails will simply be canceled and not sent if the volume exceeds the defined limits – does the user see a warning when scheduling a sequence that it will potentially surpass the limit?
Jcabo80
Member

Hello, @hroberts, when I click on the link you shared, I see a note that says, "Product update was not found.
This might be due to an incorrect address in your browser"

hroberts
HubSpot Product Team

Hi @Jcabo80! This feature is available in Sales Hub Pro & Enterprise. If you're not on one of those products, you might not be able to see the beta.

hroberts
HubSpot Product Team

Hi @karstenkoehler !

  • If the per minute limit is under 3, it will apply to all sequences, regardless of if they are enrolled by workflows or not.
  • We're trying to think through the specifics of this scenario you described, but I think it might be best if you opened up a support ticket to discuss directly with the team so they can dive into examples and test this out with you.
  • Users will not see a warning in that case, but it's not necessary because sequences is accounting for the limit already behind the scenes. 
ckori0
Member

I am currently assigned to the Beta, "Set daily send limits for connected email accounts". The one flaw I see in this that your competitors already have is that if they hit their limit, they can still add people to sequences but it automatically pauses them and then staggers the sequence begin date. That way the BDRs dont have to "think" about going back and making sure the email went out.

DCarter9
Member

Hi there,
We are on Enterprise and just recently joined the Beta for this. We had an issue recently where two users had a sequence error out with the message, "Your maximum sends per minute has been reached. " I had it set at 6 per minute and 250 per day in an attempt to keep our domain reputation up. The two sequences that received this error then both failed after sending the first email with the error, "The inbox that scheduled this email is disconnected." We checked and other sequences were sending from those inboxes at the same time without issue.
There was no way to resume or pause the sequences "both options were grayed out." Our only option was to unenroll and re-enroll all contacts on the next step of the sequence. 
Is there a way to see system logs for the times when those errors occurred? Also is there a way to pull up the errors after contacts have been un-enrolled from a sequence?

DCarter9
Member

One other question I noticed on the Knowledge Base article that the limit counts both 1-1 emails and Sequences sent from a connected inbox, is that correct? The real need I have is to limit the amount of emails sent from a sequence per day. The problem being if I set a limit at 250 users are going to send 175 with a sequence then email 1-1 up to the limit and not realize it. If I up the limit users will just increase the number of enrollments in each sequence.

If we could find a way to only count sequence enrollments in the email limit that would make this tool just the best.

hroberts
HubSpot Product Team

@ckori0 - Yes, this is something we are planning to add as an improvement to our scheduling system this year! We prioritized getting the basic setting out to help customers who most urgently needed the ability to add restrictions, but we hope to get much smarter and more flexible here for you 🙂 


@DCarter9 - If you reach out to the Support team, they should be able to look into timestamps for you around inbox disconnection and find some more details about why that happened! The users whose inboxes they were should also have received email notifications from our system when the disconnects happened. And yes, the limit applies to both Sequences and 1:1 emails. Sequences are just a subset of 1:1 emails, and the setting applies to all 1:1 emails sent from personal connected accounts. I'll pass your feedback along to the Sequences team, but I'd also encourage you to file an idea on here as well with your use case, as that would ultimately be a separate feature.

steinarslatten
Participant

We're using Sales Professional, but when I try to request access to the beta I get

"Product update was not found.

This might be due to an incorrect address in your browser."

 

Any tips on how to fix? 

Mike_Donnelly
Top Contributor

We've added this functionality to Seventh Sense as it was affecting our internal marketing / sales efforts.  Being able to also enroll contacts from a workflow into a sequence and not neededing an Enterprise HUB was also a major driver of us investing here.  It's early, but we'd love any and all feedback if you're willing to discuss.  mike[at]theseventhsense.com

 

If you're interested in seeing what the below throttling options mean, this is a link to an knowledge base article:  https://theseventhsense.zendesk.com/hc/en-us/articles/4819542372116-Using-throttling-with-HubSpot-em...

 

Screenshot 2025-02-18 at 9.53.19 AM.png

 

Screenshot 2025-02-18 at 9.52.12 AM.png

hroberts
HubSpot Product Team

Configurable send throttling is now Live to all Sales Hub Pro & Enterprise portals! We are continuing to make improvements to our scheduling service to allow more flexible sending. If you have requests for new types of frequency controls, please file a new idea.

andrew_thomas
Participant

@hroberts - Thank you for the update on this! It doesn't seem like the release functionality addresses the original request on this idea thread. Does this mean you want us to post a new idea with the same content as this idea?

hroberts
HubSpot Product Team

Hi @andrew_thomas thanks for the accountability on that. I definitely was taking the overall spirit of all the comments in this thread and not adhering to the specific asks of the original post, but you raise a great point. Which portion of the original post is what you're looking for?

andrew_thomas
Participant

Thanks for the reply, @hroberts! I could be misunderstanding the released features, but in the original request, this is what was posted: 
---

...it would be great to either 

1) be able to edit the stagger time from 30 seconds to another interval (like 5 or 10 minutes) or

2) have a "smart throttle"-feature which throttles the e-mail sends throughout the day and matches it with the existing "smart send times" already in place. 

---

The part of this that's really interesting to me is the ability to define the max sends at a time and the gap in-between. So, in other words, to be able to say I want to send no more than 3 emails at a time and no less than 20 minutes between sending batches. The feature release mentions max sends per minute and max sends per day, but more distrubution and scheduling control would be really nice. Let me know if you think I've misunderstood and if this should be posted to a new thread or idea. Thank you for supporting the HubSpot user community and making the platform better! 🙂 

andrew_thomas
Participant

Also @hroberts, I should have said this, but user-specific control would also be amazing.