Customize From Name for emails sent from alias email address

Some users use an alias email address for sending and want the From name to be customized based on the context of how they are using that address. In Gmail, you can customize the From name based on Alias and users would like to replicate that in HubSpot. Presently it shows the Across All Accounts user name connected to the account. 

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New Contributor

Also, we often use the general email "Company Support" or "New Business" or "<comapany name>" - so it would be great if the From Name could be whatever alias is set by user and/or administrator.