HubSpot Ideas

PekkaI

Customer journey predictive properties needed

Hi!

 

It would be great to have system built-in predictive properties along customer journey. 

 

I'd need this for estimating contacts' churn propabilities to be able trigger pre-emptive activivites via automation and heads-ups to customer tending functions. There predictive properties would be similar to what there is for predictive MQL leading but calculating just a negative measurement criterias vs. customer base measurement points.

 

As negative measurement points may vary according to customer business environments we'd need some more generic predictive contact property setup and new segment & contact type lookalike comparison functionalities built-in for Hubspot.

 

Once available we'd be able create comparison models along the customer journey to support other AI enhanched predictive property use cases as well ie. identifiying cross-sales opportunities etc.

 

With regs,

 

Pekka

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