There is currently no way, not even a standard report, to calculate Customer Acquisition Cost (CAC) in HubSpot. This is a marketing and sales metric 101. CAC should be a standard report, especially when one considers HubSpot is, for many organizations, the single source of truth for all marketing and sales activity. Logically, one would then expect an organization could conduct all reporting in HubSpot as well. We need this report to make informed business decisions. Please add customer acquisition cost (CAC) to the standard library of reports.
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