Would be really useful to have the option to create custom report to track ads campaign performance. Currently, the only option is to use the out-of-the-box ads (Marketing > Ads > Analyze). The problem with these standard reports is they provide little insights if we want to be more granular and look beyond the number of contacts generated, cost per contact, number of customers.
Can we add to custom reports, the option to add campaign or ad cost, and ads campaigns as contact properties so we can effectively measure the ROAS?
Same here! I was running into the same difficulty. Been trying to create something like that - campaign performances, ad-spend, CPC, CPA, and also add other dimensions like - how many deals were opened from paid contacts, etc. Please add this new feature!
I also believe this feature is very much needed. I am trying to get to a running CPA figure for each of our PPC activity within a Dashboard. Currently having to take data out of a dashboard and into a manual spreadsheet which is not ideal.
We are pleased with this new report but we have the necessity to cross this one with other objects like contacts to see quality of each lead for example
Yes. Pretty basic functionality that has been requested in a long time but has not been implemented yet. We need more flexibility for ad reporting. For example, being able to compare YoY ROI in reporting dashboards.
We urgently need a solution to report our ROAS. I need to build about five separate reports to account for form submissions, web activity conversion events, and remarketing advertising. Remove attribution type out of the equation, and there still is no way to show these leads were bought here and they did this which resulted in that. The basics.
I'd love to be able to have campaigns or ads info on properties so I can build some custom reports or even route some leads to certain Sales Reps based on that data
The Ideas forum, where hubspoters come to submit ideas to the black hole and get e-mail notifications for years with no progress...
This would be so easy. But nope. Email Analysis tab is very similar. Lots of cool reports that I can't adjust and save in a dashboard. It's like someone stopped the project at 80%. Man would 30-40 of my clients benefit immediately by being able to customize ad reporting more.
