Custom report using ads data

Yanik

Hi,

 

Would be really useful to have the option to create custom report to track ads campaign performance. Currently, the only option is to use the out-of-the-box ads (Marketing > Ads > Analyze). The problem with these standard reports is they provide little insights if we want to be more granular and look beyond the number of contacts generated, cost per contact, number of customers. 

 

Can we add to custom reports, the option to add campaign or ad cost, and ads campaigns as contact properties so we can effectively measure the ROAS?

 

Best,

Yannick

 

9 Replies
Kriszti
Contributor

Hi, creating custom reports for ads would be also critical for us. The default ads dashboard is ok, but we need more flexibility in reporting & visualizing the data (eg. visualizing campaign performance over time)


Best would be if all the ads data would be available in reporting similar to activity reports. We need to be able to slice and dice it with filters and add it to dashboards

CSGerdes
Participant

I agree. This is also a feature that would be highly valuable for us. 

 

It is actually a bit odd, that you can't use the data for ads and campaigns, since HubSpot is using it for their own reports. 

 

It would be great if the data was available for internal use to create marketing reports for the dashboard. 

 

And also if it was possible to edit HubSpot's own reports. 

stephanhokanson
Member | Platinum Partner

Yes. Please.
The ease of reports and dashboards is great, but if we're gonna use HubSpot as the "hub", we need to pull in more campaign metrics. I'd love to build a table or chart with:

  • Impressions
  • Spend
  • Clicks
  • Conversions
  • Cost per acquisition
tylerkelley
Participant | Diamond Partner

Yes please!

Blink_Jared
Participant | Diamond Partner

I 100% agree with everyone's response. The ads dashboard that we pay extra for is rather flawed in reporting the true amount of leads and contacts related to paid channels. Because of this limitation, we have to build out specialized reports like the one listed below that provide our clients with a true view of how ads are really performing. It includes things like calls from ads. If we were to simply use the report provided in HubSpot's ad dashboard, we would literally be fired by our clients because it continuously and significantly under-estimates the leads generated by Google ads. As a result, we have to build our own report by creating segmented list built with criteria like the image below. Unfortunately, the custom report tool is extremely limited as well. For instance, you cannot show the amount spent on Google Ads in a custom report. Remember, we are talking advertising here, so the amount of dollars spent is extremely important. There has to be a way where HubSpot can allow us the capability of building more customized reports with data like amount spent. 

 

Blink_Jared_0-1616795114135.png

 

 

 

SMathiasen
Participant

Please make this happen! The data is there and it would be really helpfull to be able to use it instead of using another tool for the basic repporting

Hugo_pkp
Member | Diamond Partner

It can be very useful for us !

Revvmarketing
Member | Partner

PLEASE, cmon this should be standard. 

GONeill
Member

Why is this not standard?  It just makes so much sense!