Hi everyone 😊 This feature is currently in development, with a beta still expected this year. While I don't have any more specific ETA's, I wanted to share the good news that it has moved into development. Keep your eyes open for more updates here!
Hi everyone! My name is Hallie, and I'm an Associate Program Manager on our CXM team here at HubSpot. I'm excited to share that the ability to create custom social reports is in planning, with a private beta anticipated for this year! As soon as there are more updates around the private beta being released, I'll update you all here. Thanks for your continued patience while this is planned by our product teams. 😊
I'm hoping for the ability to select different social media accounts (across networks) to customize to more reporting needs. This feature is especially beneficial for companies with a wide variety of networks and properties.
For example, a brand's Miami location will have an Instagram, Twitter, Facebook, and LinkedIn account. That same brand in Tokyo will also have an Instgram, Twitter, Facebook, and LinkedIn account to support their local needs.
Currently, HubSpot either views "all networks" or data by network, meaning only "All Facebook accounts," "All Instagram accounts," etc. This is not useful if we wanted to look at the individual property — I want to be able to see how Miami performed on social (Miami's Instagram, Twitter, Facebook, LinkedIn as a group) versus how Tokyo did (with Tokyo's Instagram, Twitter, Facebook, LinkedIn accounts grouped).
Is there a workaround for this currently? I attempted grouping the account posts by adding a campaign, but there are limitations with this, as well. (Such as certain posts not fitting necessarily into one campaign, posted natively, etc.)
I agree! We'd like to be able to add social medial reports to our dashboard that show stats as they relate to our company LinkedIn profile, but currently you can only add these reports to show the total of all connected accounts.
As of now we can't create specific reports to each social media account connected to Hubspot. As a global company we have many social pages from different companies. Hence we need each of those countries to only look at their country data of social activities. So it important for us to have this feature to add on our specific dashboards
Agree with the ideas from both posters above. Also, I'd like there to be a way of creating custom reporting on social media activity. Specifically, creating a custom report on social posting activity by channel and date/time, to see which posts get the most engagement.
This idea would be really helpful with the addition of business units, you could then add different accounts on social media to different business units for better reporting, better reporting and clearer segmentation of the different businesses.
We have a client that has two brands in their HubSpot instance and need to be able to report on their networks separately. This needs to be a feature in HubSpot!
Yes, it would be also great to be able to combine all the engagements in one report to have the overall engagement total per platform (interactions + clicks+ shares)
Strongly agreed - being able to track performance month on month across different channels would be hugely helpful.
At the moment, to track audience growth, I have to create a snapshot of the audience report for the month preceding and add it to a dashboard. Being able to show audience growth by channel as a line chart over time would be far more useful.
We've run into this pretty early on in getting our Marketing Team onboarded. We are also utilizing business units, so some users just want to see analyics from just their business units pages.
Agreed! I had a conversation with a colleague earlier - we'd love to see more detailed metrics on interactions with posts in terms of where geographically the engagements came from etc. We'd then be able to learn from and tailor subsequent posts for campaigns.
Couldn't agree more. Would need to report on each type of social profile seperately for each brand as well. Facebook, Instagram, LinkedIn, Twitter. Anyone know if this feature has been added yet?
+1 on this topic, current social reports are not flexible enough. It would be great to be able to personnalize them : compare results between campaigns on the same chart for example.
