Custom Reports on Emails, Forms, and other objects

I'd like to propose the idea of adding more data objects to custom reports, OR to make the reports below available as Standard Reports (some already are, but without the filter options). Right now, I can only create custom reports on:

  • Contacts
  • Companies
  • Deals
  • Activities
  • Products

I think it would be very useful to add:

  • Forms
  • Emails
  • Landing pages
  • Workflows

I know that these last ones have some very basic reports inside their respective areas in Hubspot, but nothing of that can be put on a dashboard so that I can view it alongside other data - or compare it to other forms. That is really what I'm after. 


The case that inspired the idea: I am running a campaign around a series of events for some sales reps across the country. I'd like to give them, as well as other non-tech savvy stakeholders, some insight into how the campaign is processing. One graph I want to show them is the amount of registrations over time (i.e. the form submissions measured by submission date). 

I can't (and shouldn't) create this from the Contacts object, and it's a bit of insight I now can't provide on a dashboard either. I can imagine a host of other scenario's like this where I'd like to report on an asset's performance in the context of a bigger dashboard.


Some reports I'd expect to be able to make:


Form submission Report


  • Total form submissions
  • Form Submission rate
  • Unique form submissions
  • Form Submissions by Conversion Page
  • Unique form submission rate
  • Form abandonment rate ((Views - Submissions) / Views)


  • Form Submission Date Range
  • Which forms to report on


Email performance report


  • Total sends
  • Total deliveries
  • Total bounces
  • Bounceback rate
  • Total opens
  • Open rate
  • Unique opens
  • Unique open rate
  • Total clickthroughs
  • Clickthrough Rate
  • Unique clicks
  • Unique clickthrough rate
  • Click-to-open rate
  • Total unsubscribes
  • Unsubscribe Rate
  • Form submissions from Email
  • Form submission rate from Email
  • Unique Form submissions from Email


  • Email send date
  • Select the emails to include

Landing page performance report


  • Total sessions
  • Total page views
  • Total unique visitors
  • Total new visitors (cookie unknown)
  • Total form submissions


  • Date range
  • Select the landing pages to include
8 Replies
New Contributor

Looks very important for a Marketing Tool !

Top Contributor

I would upvote this a 100 times if i could. Very badly needed to be able to see the info you want in one place. 

New Contributor

+1 from our side.

For our dashboards we would love to include forms and email data.

New Member

We need this functionality! Great idea and well thought out points. 

Regular Contributor

This is desperately needed

New Contributor

Very well thought out! These types of reports would be very beneficial to have on dashboards. Some reports even live elsewhere in HubSpot so if they could be added to a dashboard, it would be very helpful!

Regular Contributor

I would find these reports extremely helpful in determining how material needs to be optimized.

New Contributor

For sales and marketing alignement - this is a very important reporting feature.