HubSpot Ideas


Custom Object Properties as Personalization Tokens in Regular Marketing Emails

Happy to finally have the ability to use custom object properties as personalization tokens in automated emails, but the lack of that ability in regular marketing emails seems like a huge miss. 


Personalization is so key to email marketing success for any organization, I don't see why we should be limited to only automated emails for this functionality.

1 Reply

+1 on this! I'm a bit confused why it wasn't rolled out for both types of emails?