HubSpot Ideas

EGopaul

Custom Object Personalization Tokens in Sequence Templates

Hi!

It would be really great to have personalization tokens available from custom objects within the template creator. We use these templates for sales sequences and would like to be able to customize emails with properties from our custom objects. In our case, we have contacts associated to buildings (our custom object) and would find it useful to be able to reference the address or name of one of their buildings in an email.

 

Please let me know if you need any more details on the use case!

 

Thank you!

 

Evergreen

37 Replies
ndwilliams3
Key Advisor

yes, definately a needed piece! 

LVanderbroek
Participant

I assumed this capability was added everywhere when our rep let us know custom object personalizations were available on automated emails. We need this on the emails our sales team uses in addition to our marketing team. So we need this to be available on regular email templates, snippets, and sequences. I agree it's a bug not a request. 

Eddithor
Participant

This is a necessity for many custom object use cases. The only work around for this at the moment is to copy the information from the custom object to the deal/contact/ticket and then add personalization tokens for the fields you copied them to. And at that point, you have to start wondering why you're bothering with the custom objects at all.

rcusma
Member

Is there any movement on adding tokens for custom objects? 

ASolares
Participant

This is an absolute must.

dmaxwell
Contributor | Partner

Very much needed if we are to use email templates with custom object properties.

BBanks
Member

Upvoting as well. Seems like this should be an out-of-the-box feature. 

alapointe1
Member

Without being able to do this, there's really not much point for us to be paying for and using custom objects. This is our number one use case for the feature and it's a really hacky/bad workaround to have to put the data we use custom objects for in a contact or company profile. PLEASE PLEASE prioritize this one.

JRedding
Member

This is something that my company needs. We sell software and we email to our customers when fulfilling orders using custom object fields through a workflow and marketing automation and is very annoying when a customer asks me to resend an email and I cant import the fields into a template and send. I want to send a copy of the email also to the customer but HS also doesn't let us have a copy of the specific email to the customer for my team to forward.

IBris
Member

Necesitaría que se pudieran agregar los terminos de objetos personalizados para esto

andiaz
HubSpot Employee

+1 upvoting on behalf of a customer. They are using "Contracts" as a custom object and would like to add the Contract end date in their sequence

KatyaManges
Contributor | Platinum Partner

This is absolutly a missing piece of Sales Hub Enterprise. Without the ability to use custom object data in personalized sales emails the usefulness of that data drops rapidly. 

mpouliot_raka
Participant | Diamond Partner

+1 This is badly needed. We track services within custom objects and need to use snippets, templates, and sequences to minimize our outreach with associated contacts. Using personalization tokens would allow us to prepopulate our templates with known information about the client's service like service type, end date, and hours remaining. It is a headache to insert this manually, especially when this functionality existed when we used the deals object to track our services.

DeKoning
Contributor | Diamond Partner

Upvoting for @mpouliot_raka!

THahn7
Member

That would be great!

MMarohn
Participant

This is a problem with HubSpot. Lack of integration for any unique Objects limits their functional purpose. Would really like to see this capability made available asap.

NBorenstein
Member

That's basically a must.  

Please prioritize this as much as possible.