Custom Fields to Products

Right now, the products feature only supports 1) the product name, 2) the product quantity, 3) the product cost, and 4) recurring or fixed price.


It would be incredible if I could associate custom fields with products. In my world, I need to be able to add things like Unit of Measurement (which, could be a drop-down feature).


This would make product reporting amazing for my company.


HubSpot updates
Custom Fields to ProductsHubSpot Product Team

Hi all!  We are currently in the process of developing this functionality.  We recognize the value here and are excited to roll this out.  We will share additional updates as we are able.

Custom Fields to ProductsHubSpot Product Team
changed to: In Planning

79 Replies
Occasional Contributor

Hello Product team,


Any sort of heads up as to an expected time table to this (assuming of course there is one) would be immensely helpful for planning for many of us. Is this the best forum to request this information, or should we be leveraging a different approach? 



New Contributor

It would be useful to have the option to select a solution type per product line item.

Our company how 2 main services which are AP and ESG.

This will ease the process when exporting data and categorizing by service.

Regular Contributor

I would like to be a part of the beta. thanks 

Occasional Contributor

Hello everyone! 


Just watched the Nov / Dec release video and no mention of the work spearheaded by @dnelson. Are there any updates as to an expected Beta / Release of this feature set? I know I, as well as many other admin, are anxiously awaiting the ability to finally create our actual products in Hubspot, and truely start to leverage Hubspot as our source of truth. 

Regular Contributor

Other functionalities I'd love to see in Products:

  • Attributes for size, color and options
  • Categories of inventory
  • Inventory of in-stock units
  • Reporting for days in inventory, price reductions by inventory
  • Engagement with inventory (how many quotes, to what deal stages
  • Ability to quote financing terms (down payment, amount financed, APR, term, monthly payment)
  • What happens after the sale is made? Can that product still be attached to that customer and that deal? Can that product be transferred to a different customer and a different deal?
  • Custom properties to describe a particular product (our use case is VIN number)
  • Identification between what's for sale and what's currently owned by a customer (and reporting)
  • Website functionality to display in-stock inventory
  • "You might also like" recommendations based on like product (and automation or the ability to create workflows)
  • Reporting of engagement with in-stock inventory on the website
  • Reporting of properties that are shared by owners of products
  • Creation of contacts or deals lists, look-a-like audiences for ads, smart content, sequenes and workflows based on purchase of products with certain properties OR engagement with products with certain properties (sales engagemnet or marketing engagement)



New Contributor

It will definitely of huge value to marketing to set customer properties to products like genre, so it will be easier to create list of contacts that prefer same genre categories, including also useful fields like SKU, brands, etc.

Occasional Contributor

Back again for the monthly check in! Any updates from the Product team as to if this is still being considered and if so which Q we should expect a release? 

Regular Contributor

I wouldn't say that we need unlimited custom fields but in general this is one great idea!

New Contributor

This is something that would be absolutely necessary for our Task Notes... to be able to insert the Product in details as a Contact Token.